Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Articles Article Faculty Publications -Articles Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Young adult consumers perception of value proposition towards organic foods: a tweet based analysis using NVivo Subject The topic of the resource Health attributes; Organic food; Sustainability; Value proposition Description An account of the resource Given the increasing focus on sustainable food production, the present study investigates consumer perceptions of organic food and its value proposition. Twenty thousand tweets between May 7, 2020, and May 7, 2021, from Indian consumers concerning organic food were analyzed using the text analytics program (Nvivo) to find an ongoing conversational theme. The study demonstrates that value propositions highlighting personal health attributes (such as being nutritious, dairy-free, and gluten-free) and consumption benefits (like taste and deliciousness) significantly convince people to eat more organic food. Despite the documented environmental benefits associated with organic food consumption, our analysis of customer interactions revealed a limited focus on sustainability or ecological considerations. The study highlights the significance of creating covered messaging tactics targeting various clientele groups. Moreover, it underscores the consequence of employing complex value propositions that emphasize various advantages that promote sustainable consumption practices among clients. Future studies could look into more inclusive platforms and demographic representations to understand peoples perceptions of organic food. Moreover, the implications extend to managerial strategies that support businesses in aligning product offerings with consumer preferences to create a more sustainable food environment. The Author(s) under exclusive licence to The Society for Reliability Engineering, Quality and Operations Management (SREQOM), India and The Division of Operation and Maintenance, Lulea University of Technology, Sweden 2024. Creator An entity primarily responsible for making the resource Tripathi A.P.; Tripathi A.; Gupta S. Source A related resource from which the described resource is derived International Journal of System Assurance Engineering and Management Publisher An entity responsible for making the resource available Springer Date A point or period of time associated with an event in the lifecycle of the resource 2024-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.1007/s13198-024-02615-1" target="_blank" rel="noreferrer noopener">https://doi.org/10.1007/s13198-024-02615-1</a> <br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85211484941&amp;doi=10.1007%2Fs13198-024-02615-1&amp;partnerID=40&amp;md5=5ff4f0e7194a38a086c0a65de64d72cf" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85211484941&amp;doi=10.1007%2fs13198-024-02615-1&amp;partnerID=40&amp;md5=5ff4f0e7194a38a086c0a65de64d72cf</a> Rights Information about rights held in and over the resource Restricted Access Relation A related resource ISSN: 9756809 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Article Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Tripathi A.P., School of Business and Management CHRIST (Deemed to be University), NCR, Delhi, India; Tripathi A., Jaipuria School of Business, Ghaziabad, India; Gupta S., Jaipuria School of Business, Ghaziabad, India, UCSI University Kuching, Kuching, Malaysia