https://archives.christuniversity.in/files/original/644cb4c400d33cacf9a5785ba284ac5d.pdf 856666e7f0cabd1b0c414ddb809bc2eb Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource MASTERS Masters' Dissertation Masters Dissertation Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Use of colour in Indian movie poster design Analysis of four genres / Creator An entity primarily responsible for making the resource Sundhareswaran, Akshay. - 1324002 Date A point or period of time associated with an event in the lifecycle of the resource 2015-02-04 Source A related resource from which the described resource is derived Master of Science in Communication Subject The topic of the resource Media Studies Description An account of the resource Colour is a very important element when it comes to designing posters. Colour is a very strong tool in a poster, which helps conveying ones message to the audience/viewer. In this paper the researcher tries to understand similarities and differences in colours used in posters within a genre as well as between the genres of Indian movies. Publisher An entity responsible for making the resource available CHRIST (Deemed To Be University) Contributor An entity responsible for making contributions to the resource Department of Media Studies Format The file format, physical medium, or dimensions of the resource PDF Language A language of the resource English Type The nature or genre of the resource Masters Dissertation