Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Articles Article Faculty Publications -Articles Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource The impact of the COVID-19 pandemic on e-learning adoption in an emerging market: a longitudinal study using the UTAUT model Subject The topic of the resource Behavioral intention; Covid-19; E-learning; Longitudinal study; PLS-SEM; UTAUT Description An account of the resource Purpose: The COVID-19 pandemic provided unprecedented impetus to the evolution of the e-learning learning ecosystem by compelling students to adopt e-learning systems. This paper aims to use the UTAUT model to provide insight into the differences in factors influencing the adoption of e-learning systems before and after the pandemic. Design/methodology/approach: This longitudinal study uses two surveys conducted among graduate students in the city of Bengaluru in India. One prior to the start of the COVID-19 pandemic and a second in its aftermath. PLS-SEM is used to analyze both data sets to draw insights into the constructs that influence Behavioral intention to adopt e-learning systems. The moderating effect of gender is also analyzed. Findings: Pre COVID-19, Facilitating Conditions, Performance Expectancy and Effort Expectancy (quadratic behavior) were dominant factors influencing the adoption of e-learning technologies. Post pandemic, Performance Expectancy and Social Influence are drivers of e-learning adoption. Effort Expectancy and Facilitating Conditions grouped as Ease of Use is a significant driver of e-learning adoption post pandemic. Gender is found to not have a moderating influence. Originality/value: The unique longitudinal study of the differences in factors influencing students intention to adopt e-learning pre- and post-COVID-19 can prove useful to policy makers in the higher education sector. Academics can use the post-pandemic e-learning models findings in multiple contexts such as generational cohorts, educational contexts and social contexts. 2024, Emerald Publishing Limited. Creator An entity primarily responsible for making the resource Nair M.S.; Nair J.; Chellasamy A. Source A related resource from which the described resource is derived Journal of Asia Business Studies Publisher An entity responsible for making the resource available Emerald Publishing Date A point or period of time associated with an event in the lifecycle of the resource 2024-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.1108/JABS-07-2024-0373" target="_blank" rel="noreferrer noopener">https://doi.org/10.1108/JABS-07-2024-0373</a> <br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85209716409&amp;doi=10.1108%2FJABS-07-2024-0373&amp;partnerID=40&amp;md5=54a8e378fd60578a972fcab0f2157938" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85209716409&amp;doi=10.1108%2fJABS-07-2024-0373&amp;partnerID=40&amp;md5=54a8e378fd60578a972fcab0f2157938</a> Rights Information about rights held in and over the resource Restricted Access Relation A related resource ISSN: 15587894 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Article Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Nair M.S., Congruence Systems, Bangalore, India; Nair J., St. Josephs Institute of Management, Bangalore, India; Chellasamy A., School of Business and Management, Christ University, Bangalore, India