Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Articles Article Faculty Publications -Articles Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Navigating the need for accessible labelling through the narratives of consumers with visual impairment in India Subject The topic of the resource Accessibility; accessible labelling; consumers with visual impairment; marketplace inclusion; product labelling Description An account of the resource This study aims to understand the strategies consumers with visual impairment (CWV) use in acquiring product information and explores preferences for accessible labelling and its benefits. This study employed the qualitative approach of thematic analysis. A snowball sampling technique was used to recruit participants. Data were collected from CWV through semi-structured interviews. The sample size of this study was 12. The data were analysed using NVivo software. The study revealed three strategies used by CWV to obtain product information, namely reliance on caregivers, staff, and technology. However, all the strategies employed have multiple drawbacks. The study reported a high preference for accessible labelling in braille and quick response (QR) codes. Implementing a combination of braille labels and QR codes on product packages was the most beneficial strategy for CWV. The Implementation of accessible labels ensures inclusion in the marketplace. The Author(s) 2024. Creator An entity primarily responsible for making the resource Thadikaran G.B.; Singh S.K. Source A related resource from which the described resource is derived British Journal of Visual Impairment Publisher An entity responsible for making the resource available SAGE Publications Ltd Date A point or period of time associated with an event in the lifecycle of the resource 2024-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.1177/02646196241285276" target="_blank" rel="noreferrer noopener">https://doi.org/10.1177/02646196241285276</a> <br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85208049515&amp;doi=10.1177%2F02646196241285276&amp;partnerID=40&amp;md5=639c146da25e31176edd5d9933059a5d" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85208049515&amp;doi=10.1177%2f02646196241285276&amp;partnerID=40&amp;md5=639c146da25e31176edd5d9933059a5d</a> Rights Information about rights held in and over the resource Restricted Access Relation A related resource ISSN: 2646196 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Article Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Thadikaran G.B.; Singh S.K., CHRIST (Deemed to be University), India