Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Articles Article Faculty Publications -Articles Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Ergos: redefining storage infrastructure and market access for small farmers in India Subject The topic of the resource Agriculture value chain; AgriTech; AgriTech ecosystem; Business development; Digital farming; Enterprise resource planning; Entrepreneurial skills; Entrepreneurship; Ergos; Grainbank; India; Tech entrepreneurship Description An account of the resource Learning outcomes: After completion of the case study, students will be able to analyse the path of the entrepreneurship from idea generation to market development to scaling up business, examine the impact of start-ups like Ergos on Indias agriculture value chain, discuss the challenges faced by tech entrepreneurs in growing a business, identify problems solved by Grain Bank Model and evaluate digitisation of farmings custodial services such as warehousing, market linkages and loans. Case overview/synopsis: The case study discusses how founders of Ergos, India-based leading digital AgriTech start-up, Kishor Kumar Jha and Praveen Kumar, started one of the unique models in the AgriTech landscape in India. After noticing the grim condition of small and marginal farmers in Bihar, India. Kishor and Praveen decided to put their banking and corporate experience to use in the farming sector. Ergos aimed to empower farmers by providing them with a choice on when, how much quantity, and at what price they should sell their farm produce, thus maximising their income. As a result, Ergos launched the grain bank model, which provided farmers with doorstep access of end-to-end post-harvest supply chain solutions by leveraging a robust technology platform to ensure seamless service delivery. Ergos faced many challenges in its journey related to financing, marketing and distribution. Amidst these developments, it remained to be seen how Kishor and Praveen would be able to realise their goal to serve over two million farmers across India by 2025 and create a sustainable income for them through its GrainBank Platform. Complexity academic level: This case study was written for use in teaching graduate and postgraduate management courses in entrepreneurship and business strategy. Supplementary materials: Teaching notes are available for educators only. Subject code: CSS 3: Entrepreneurship 2024, Emerald Publishing Limited. Creator An entity primarily responsible for making the resource Kumari S.; Vineeth M. Source A related resource from which the described resource is derived Emerald Emerging Markets Case Studies, Vol-14, No. 4, pp. 1-39. Publisher An entity responsible for making the resource available Emerald Publishing Date A point or period of time associated with an event in the lifecycle of the resource 2024-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.1108/EEMCS-02-2023-0039" target="_blank" rel="noreferrer noopener">https://doi.org/10.1108/EEMCS-02-2023-0039</a> <br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85206386392&amp;doi=10.1108%2FEEMCS-02-2023-0039&amp;partnerID=40&amp;md5=437398eac9155ab0c4ee13eaa3b42875" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85206386392&amp;doi=10.1108%2fEEMCS-02-2023-0039&amp;partnerID=40&amp;md5=437398eac9155ab0c4ee13eaa3b42875</a> Rights Information about rights held in and over the resource Restricted Access Relation A related resource ISSN: 20450621 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Article Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Kumari S., Department of Economics, Faculty of Humanities and Social Sciences, Christ (Deemed to be University), Bengaluru, India; Vineeth M., Department of Economics, Faculty of Humanities and Social Sciences, Christ (Deemed to be University), Bengaluru, India