https://archives.christuniversity.in/files/original/cbb5756f3664afd0dee4005a9252325f.pdf 7541e8764b0057ff1bb0e3c493fa3744 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource MASTERS Masters' Dissertation Masters Dissertation Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource An exploratory study on video marketing as a new tool of advertising in digital marketing / Creator An entity primarily responsible for making the resource Sekhar, Shobana. - 1324048 Date A point or period of time associated with an event in the lifecycle of the resource 2015-02-07 Source A related resource from which the described resource is derived Master of Science in Communication Subject The topic of the resource Media Studies Description An account of the resource The rate at which New Media technologies are on the rise, directs us to the question how they affect the media business. In areas such as advertising, innovation come and go, resulting in marketing business development, at a faster pace. Today, the cutting edge technology of Video marketing had entered the advertising industry. Consumers are more mobile than ever before and advertisers want to get in touch with them while on the go. Amid all the new developments, video marketing is more and more essential for commodities and services. Publisher An entity responsible for making the resource available CHRIST (Deemed To Be University) Contributor An entity responsible for making contributions to the resource Department of Media Studies Format The file format, physical medium, or dimensions of the resource PDF Language A language of the resource English Type The nature or genre of the resource Masters Dissertation