Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Articles Article Faculty Publications -Articles Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Trends in virtual influencers (VIs): A bibliometric analysis and SPAR-4-SLR protocol Subject The topic of the resource bibliometrix package; biblioshiny; virtual reality; VOSviewer Description An account of the resource This study aims to comprehensively understand qualitative and quantitative information about the current trends in VIs. It examines 106 articles published in Scopus-indexed journals between 2020 and 2024. The analysis was done with the help of Biblioshiny, an R-developed online application from the Bibliometrix package, and VOSviewer software for analytical and visualization purposes. This study was conducted using the SPAR-4-SLR protocol. The findings showed that recent years have been more productive, and many authors have demonstrated their interest in studying the VIs. Recent trends are social media, virtual reality, marketing, social networking, etc. The study employs a systematic review and bibliometric analysis to extract valuable insights from the extensive body of literature. These insights suggested several areas for future research, providing a roadmap for future researchers to proceed with their research in this area. The comprehensive scientific cartography of the area has yet to be presented; therefore, this study aims to synthesize the current knowledge frameworks within the field and determine the dominant research patterns in the specific area of investigation. 2024, Malque Publishing. All rights reserved. Creator An entity primarily responsible for making the resource Lalrengpuii; Srivastava M.K.; Belavandran V. Source A related resource from which the described resource is derived Multidisciplinary Reviews, Vol-7, No. 12 Publisher An entity responsible for making the resource available Malque Publishing Date A point or period of time associated with an event in the lifecycle of the resource 2024-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.31893/multirev.2024285" target="_blank" rel="noreferrer noopener">https://doi.org/10.31893/multirev.2024285</a> <br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85202560885&amp;doi=10.31893%2Fmultirev.2024285&amp;partnerID=40&amp;md5=f5bc3e0847f0b28a1ace872c80f50a9e" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85202560885&amp;doi=10.31893%2fmultirev.2024285&amp;partnerID=40&amp;md5=f5bc3e0847f0b28a1ace872c80f50a9e</a> Rights Information about rights held in and over the resource Restricted Access Relation A related resource ISSN: 25953982 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Article Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Lalrengpuii, School of Commerce, Finance and Accountancy, CHRIST (Deemed to be University), Bengaluru, India; Srivastava M.K., School of Business and Management, CHRIST (Deemed to be University), Bengaluru, India; Belavandran V., School of Commerce, Finance and Accountancy, CHRIST (Deemed to be University), Bengaluru, India