Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Articles Article Faculty Publications -Articles Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource E-shopping orientation, trust and impulse buying in the online context a study based on female members of Generation Z in India Subject The topic of the resource e-retail; e-shopping orientation; impulsive buying behaviour; online shopping; trust Description An account of the resource A large number of studies have attempted to understand consumer behaviour in the online context. One construct that has been of particular interest to marketers, retailers and researchers, is impulse buying behaviour. The number of studies attempting to understand the drivers of impulsive purchases has been on a rise. The current pandemic also saw a rise in impulsive purchases and the interest in the construct was renewed. The current study is based on the S-O-R model and evaluates the relationship between e-shopping orientation, trust and impulse buying behaviour. The findings are based on data collected from female members of Generation Z and suggest that frequent visits to e-retail stores and increased patronage can increase the level of trust in the retail partner and influence the number of impulsive purchases. The findings are particularly significant for retailers looking to drive sales through impulsive purchases. In addition, the findings provide empirical support for the application of the S-O-R model to online retail context. Copyright 2024 Inderscience Enterprises Ltd. Creator An entity primarily responsible for making the resource John A.; Mathew J.; Nair S. Source A related resource from which the described resource is derived International Journal of Internet Marketing and Advertising, Vol-21, No. 45689, pp. 55-67. Publisher An entity responsible for making the resource available Inderscience Publishers Date A point or period of time associated with an event in the lifecycle of the resource 2024-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.1504/IJIMA.2024.140449" target="_blank" rel="noreferrer noopener">https://doi.org/10.1504/IJIMA.2024.140449</a> <br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85201889665&amp;doi=10.1504%2FIJIMA.2024.140449&amp;partnerID=40&amp;md5=68ce7c9431ed52c10b7e427579de3c1e" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85201889665&amp;doi=10.1504%2fIJIMA.2024.140449&amp;partnerID=40&amp;md5=68ce7c9431ed52c10b7e427579de3c1e</a> Rights Information about rights held in and over the resource Restricted Access Relation A related resource ISSN: 14775212 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Article Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant John A., Department of Economics, St. Francis College, Karnataka, Bangalore, India; Mathew J., School of Business and Management, CHRIST (Deemed to be University), Karnataka, Bangalore, India; Nair S., School of Business and Management, CHRIST (Deemed to be University), Karnataka, Bangalore, India