Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Articles Article Faculty Publications -Articles Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource The Role of Mega-events In Promoting Sustainable Behaviour: A Multi-group Analysis Using Micom Subject The topic of the resource Dubai expo 2020; Mega-events; MICOM; Multi-Group Analysis; pro-environmental behavioral patterns; sustainable consumer behaviour Description An account of the resource This study investigates the influence of participation in mega events, like Dubai Expo 2020, on factors related to environmentally responsible behavior. Data from 361 UAE respondents were collected, examining environmental concern, social and personal norms, ethical obligations, and perceived behavioral control. Partial Least Squares Structural Equation Modeling and Multi-Group Analysis tested the hypotheses. The results showed that environmental concern, ethical ideologies, and perceived behavioral control had stronger impacts on the intention for responsible behavior in event attendees than in non-attendees. Attendees also demonstrated a stronger positive impact on sustainable consumer behavior. These findings offer valuable insights into environmental psychology, sustainability, consumer behavior, and event management, and can inform strategies for promoting sustainable behavior in industries such as travel, tourism, and hospitality. 2024 Taylor &amp; Francis Group, LLC. Creator An entity primarily responsible for making the resource Alagarsamy S.; Mehrolia S.; Ramdas R. Source A related resource from which the described resource is derived International Journal of Hospitality and Tourism Administration Publisher An entity responsible for making the resource available Routledge Date A point or period of time associated with an event in the lifecycle of the resource 2024-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.1080/15256480.2024.2390612" target="_blank" rel="noreferrer noopener">https://doi.org/10.1080/15256480.2024.2390612</a> <br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85201108458&amp;doi=10.1080%2F15256480.2024.2390612&amp;partnerID=40&amp;md5=250810c851145bb060b248be098348e9" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85201108458&amp;doi=10.1080%2f15256480.2024.2390612&amp;partnerID=40&amp;md5=250810c851145bb060b248be098348e9</a> Rights Information about rights held in and over the resource Restricted Access Relation A related resource ISSN: 15256480 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Article Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Alagarsamy S., School of Business, Manipal Academy of Higher Education, Dubai, United Arab Emirates; Mehrolia S., School of Business and Management, Christ University, Bangalore, India; Ramdas R., School of Business, Manipal Academy of Higher Education, Dubai, United Arab Emirates