Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Articles Article Faculty Publications -Articles Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource A comprehensive examination of factors influencing intention to continue usage of health and fitness apps: a two-stage hybrid SEM-ML analysis Subject The topic of the resource Cognitive Psychology; Consumer Behaviour; Health and fitness applications; heath valuation; hedonic motivation; machine learning algorithms; Management of Technology &amp; Innovation; Marketing; Production, Operations &amp; Information Management; smart PLS-SEM; utilitarian motivation Description An account of the resource This research developed a theoretical framework based on the uses and gratification theory to investigate the intention to continue usage of Health and Fitness Apps (HFAs). In addition, this study explored how health valuation moderates the relationship between determinants and users intention to continue usage. A total of 447 HFA users data was collected from Delhi NCR, India through a purposive sampling technique. Partial least square-structure equation modeling was used to test the role of potential predictors influencing users behavioral intention to continue. The machine learning algorithms were employed to identify the features of importance. The results revealed that system quality, networkability, recordability, and task technology fit have a positive influence on hedonic motivation and utilitarian motivation. While information quality influences hedonic motivation but does not affect utilitarian motivation. Health valuation positively moderates the relationship between information quality, system quality, and networkability to intention to continue usage. We also observed that hedonic motivation emerged as a key predictor of users intention to continue usage of HFAs. The results would possibly offer useful recommendations for HFA developers, marketers, and health policymakers. The quality of fitness apps should be the primary concern of app developers. Furthermore, gamification can be incorporated into HFAs as it may influence the users hedonic motivations. The research contributes by developing a uses and gratification theory tailored for the HFAs. Additionally, this research incorporates hedonic and utilitarian motivation as mediating variables and health valuation as a moderator. 2024 The Author(s). Published by Informa UK Limited, trading as Taylor &amp; Francis Group. Creator An entity primarily responsible for making the resource Sharma V.; Payal R.; Dutta K.; Poulose J.; Kapse M. Source A related resource from which the described resource is derived Cogent Business and Management, Vol-11, No. 1 Publisher An entity responsible for making the resource available Cogent OA Date A point or period of time associated with an event in the lifecycle of the resource 2024-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.1080/23311975.2024.2391124" target="_blank" rel="noreferrer noopener">https://doi.org/10.1080/23311975.2024.2391124</a> <br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85201943728&amp;doi=10.1080%2F23311975.2024.2391124&amp;partnerID=40&amp;md5=ad7fe200b3ed970825bd7d792c5686bb" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85201943728&amp;doi=10.1080%2f23311975.2024.2391124&amp;partnerID=40&amp;md5=ad7fe200b3ed970825bd7d792c5686bb</a> Rights Information about rights held in and over the resource All Open Access; Gold Open Access Relation A related resource ISSN: 23311975 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Article Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Sharma V., Symbiosis Centre for Management and Human Resource Development (SCMHRD), Symbiosis International (Deemed University), Pune, India; Payal R., Institute of Management Technology, Ghaziabad, India; Dutta K., School of Entrepreneurship, Rishihood University, Delhi-NCR, India; Poulose J., School of Business and Management, CHRIST (Deemed to be University), Delhi-NCR, India; Kapse M., Symbiosis Centre for Management and Human Resource Development (SCMHRD), Symbiosis International (Deemed University), Pune, India