Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Articles Article Faculty Publications -Articles Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Navigating real estate purchase decisions: an interplay of influential factors Subject The topic of the resource Attitude; Hedging; Long term value; Peer influence; Real estate purchase decision; Social trends Description An account of the resource Purpose: The purpose of this study is to investigate the relationship between social trends, peer influence, personal attitudes regarding real estate purchase decisions, perception of long-term property value and the mediating effect of hedging in influencing property and real estate purchases. Design/methodology/approach: Using a combination of quantitative surveys, this study aims to provide a comprehensive knowledge of the factors influencing real estate buying decisions. Data were obtained from 399 young consumers in four Indian cities. Using structural equation modeling, the suggested conceptual framework is examined. Findings: The studys findings suggest that attitude plays an important role in influencing real estate purchase decisions. Young adults also tend to look for long-term gains or value when purchasing a home. Developing durable products for the customers is the best way to grow business, according to the results. Originality/value: To the best of the authors knowledge, this is the first paper that examines the role of sentimental, personal and financial factors in real estate purchase decisions. The study provides insights into how these factors interact and affect the decisions of consumers in real estate. The authors hope that the findings will be useful for real estate professionals to better tailor their services to meet the needs of their customers. 2024, Emerald Publishing Limited. Creator An entity primarily responsible for making the resource Sam A.J.; Davidson B.G.J.; George J.P.; Muttungal P.V. Source A related resource from which the described resource is derived International Journal of Housing Markets and Analysis Publisher An entity responsible for making the resource available Emerald Publishing Date A point or period of time associated with an event in the lifecycle of the resource 2024-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.1108/IJHMA-05-2024-0062" target="_blank" rel="noreferrer noopener">https://doi.org/10.1108/IJHMA-05-2024-0062</a> <br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85200114947&amp;doi=10.1108%2FIJHMA-05-2024-0062&amp;partnerID=40&amp;md5=41ce64dea4e804a9101916dc6c949f5b" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85200114947&amp;doi=10.1108%2fIJHMA-05-2024-0062&amp;partnerID=40&amp;md5=41ce64dea4e804a9101916dc6c949f5b</a> Rights Information about rights held in and over the resource Restricted Access Relation A related resource ISSN: 17538270 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Article Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Sam A.J., School of Business and Management, Christ University, Bangalore, India; Davidson B.G.J., School of Business, University of the Fraser Valley, Abbotsford, Canada, Department of Marketing, Strategy and Entrepreneurship, University Canada West, Vancouver, Canada, Acsenda School of Management, Vancouver, Canada; George J.P., School of Business and Management, Christ University, Bangalore, India; Muttungal P.V., Department of Psychology, Christ University, Bangalore, India