Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Articles Article Faculty Publications -Articles Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource CRM Practices in Private Commercial Banks, Influencing Long Term Relationship and Customer Centric Holistic Approach Subject The topic of the resource acquire; attrition; customer centric; customer trust and loyalty; Data privacy; income; long term relationship; quick service; retention; satisfaction Description An account of the resource Purpose: The exigent purpose of the research is to find out whether socio-economic characteristics impress the study on CRM in private banks and to study CRM practices, factors sway long term relationship between customer and banks, and to know CRM as a customer central holistic approach. CRM gaining more attention as it is attracting and retaining the customers. CRM technology is used to organize, mechanized and integration of sales, marketing, support service and technical support (Robertshaw, 1999). There is a tremendous changes in market, innovation of technology, regional integration increasing competition and especially moderating customers. Approach: A well structure questionnaire was recommended for data collection in order to avoid delay, non-response and incompleteness. Respondents were met while they approached the bank. Either before or after their work respondents were appealed to provide the suitable consumer. A total of 220 questionnaires were in the hand and out of this 200 were usable and this forming 91% success rate. Findings: There is a significant variation in socio economic uniqueness except the demography account at different bank branches and all the factors shows high relationship sums account at different banks. The CRM practices ranked by respondents in the rank-wise are providing security of funds, providing greater value for money and transparency in banking services. Factors like customer satisfaction, well developed privacy policy and quick service are influencing better forever relationship between private sector banks and customers. The measurement of CRM a customer centric approach reveals that CRM protects data privacy, establishes and maintains strong relationship and CRM anticipates anticipates needs of customers. Further factors like data privacy, retention of existing customers and establish and maintain strong relationships are the impressing factors of customer centric approach. 2024, Collegium Basilea. All rights reserved. Creator An entity primarily responsible for making the resource Mehta A.K.; Samal A.; Manasa N.; Vinod P.; Radhakrishna H. Source A related resource from which the described resource is derived Nanotechnology Perceptions, Vol-20, No. S5, pp. 959-966. Publisher An entity responsible for making the resource available Collegium Basilea Date A point or period of time associated with an event in the lifecycle of the resource 2024-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.62441/nano-ntp.v20iS5.84" target="_blank" rel="noreferrer noopener">https://doi.org/10.62441/nano-ntp.v20iS5.84</a> <br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85200252785&amp;doi=10.62441%2Fnano-ntp.v20iS5.84&amp;partnerID=40&amp;md5=e332c98b9a5147192b5a33aab46529f0" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85200252785&amp;doi=10.62441%2fnano-ntp.v20iS5.84&amp;partnerID=40&amp;md5=e332c98b9a5147192b5a33aab46529f0</a> Rights Information about rights held in and over the resource Restricted Access Relation A related resource ISSN: 16606795 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Article Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Mehta A.K., Department of Humanities and Management, Yeshwantrao Chavan College of Engineering, India; Samal A., Dept of MBA, Sri Venkateshwara College of Engineering, Bangalore, India; Manasa N., Department of Business and management CHRIST (Deemed to be University), Yeshwantpur campus, Bangalore, India; Vinod P., Department of Business and management CHRIST (Deemed to be University), Yeshwantpur campus, Bangalore, India; Radhakrishna H., REVA Business School, REVA University, India