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              <text>&lt;em&gt;&lt;strong&gt;The role of television in the development of the society: Puthiya Thaaimurai, a tamil channel - A case study /&lt;/strong&gt;&lt;/em&gt;</text>
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              <text>Sekar, John. - 1424002</text>
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              <text>Master of Arts in Communication and Media Studies</text>
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              <text>Puthiyathalamurai is a Tamil news channel which is of recent origin. Besides its coverage of news, this channel carries out various social developmental works. In an age when television channels mindlessly pursue after Television Rating Point (TRP) ratings pressurized by business interests and profit motives, the television channels are gradually losing their credibility. In Tamilnadu, television channels have long been the mouthpieces of politicians who own this medium. In this scenario, Puthiya Thalaimurai has taken a different path not allowing itself to be swayed by any political interest and has adopted measures to felicitate development of the society.</text>
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              <text>Department of Media Studies</text>
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