Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Articles Article Faculty Publications -Articles Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Fostering Inclusion in Digital Marketplace: Vistas into the Online Shopping Experiences of Consumers with Visual Impairment in India Subject The topic of the resource accessibility; consumers with visual impairment; online shopping; shopping experience Description An account of the resource Online shopping has become increasingly prevalent in recent years, overshadowing traditional brick-and-mortar shopping. Research has tried to understand the online shopping experiences of various consumers. However, the online shopping experiences of consumers with visual impairment (CWV) gained less attention. This study captures the online shopping experiences of CWV by employing a phe-nomenological qualitative approach. Data was collected from CWV through semi-structured interviews. The sample size of this study was fifteen, and data was analyzed using NVivo14. The findings indicate a growing preference for online shopping among the CWV. The results explore the accessibility-related issues encountered by CWV and strategies employed to overcome them. Additionally, the paper underscores the benefits of independence and the impact of online shopping on the personal growth and well-being of CWV. The study provides insights to marketers to foster inclusion in the digital marketplace. This study helps marketers and other stakeholders to understand the online shopping experiences of CWV and ensures consumer well-being and inclusion. Copyright 2024 Greeshma Thadikaran, Sandeep Singh. Published by Vilnius University Press. Creator An entity primarily responsible for making the resource Thadikaran G.B.; Singh S.K. Source A related resource from which the described resource is derived Organizations and Markets in Emerging Economies, Vol-15, No. 1(30), pp. 90-108. Publisher An entity responsible for making the resource available Vilnius University Date A point or period of time associated with an event in the lifecycle of the resource 2024-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.15388/omee.2024.15.5" target="_blank" rel="noreferrer noopener">https://doi.org/10.15388/omee.2024.15.5</a> <br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85196032495&amp;doi=10.15388%2Fomee.2024.15.5&amp;partnerID=40&amp;md5=0ac44ed9acba040f4ef97411a759bc3a" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85196032495&amp;doi=10.15388%2fomee.2024.15.5&amp;partnerID=40&amp;md5=0ac44ed9acba040f4ef97411a759bc3a</a> Rights Information about rights held in and over the resource All Open Access; Gold Open Access Relation A related resource ISSN: 20294581 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Article Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Thadikaran G.B., School of Commerce Finance and Accountancy, CHRIST (Deemed to be University), Bengaluru, India; Singh S.K., School of Commerce Finance and Accountancy, CHRIST (Deemed to be University), Bengaluru, India