Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Articles Article Faculty Publications -Articles Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Antecedents of consumer attitude and purchase intention towards counterfeit products Subject The topic of the resource counterfeit products; genuine store trustworthiness; hedonic behaviour; purchase intention; risk; value consciousness Description An account of the resource This paper aims to investigate the effect of information reliability, risk, and value consciousness on hedonic behaviour, attitude towards counterfeit products, and genuine store trustworthiness. Using a structured survey instrument, this paper gathered data from 449 respondents from three cities major cities (Kochi, Bangalore, and Chennai) in southern part of India. The hierarchical regression render support that: 1) information reliability is positively related to hedonic behaviour and attitude towards counterfeit products; 2) risk is negatively related to hedonic behaviour and attitude towards counterfeit products; 3) value consciousness is positively related to hedonic behaviour and genuine store trustworthiness; 4) hedonic behaviour and attitude towards products are related to purchase intention. In addition, the results also support the moderation hypotheses of materialism, value consciousness and social status. The study suggests that marketers need to understand the importance of non-deceptive counterfeiting is useful and consumers have tendency to prefer to use these products once they are satisfied with their utility. The conceptual model developed and tested in this research enables the marketing managers to understand the antecedents of consumers purchase intention of counterfeit products. Copyright 2024 Inderscience Enterprises Ltd. Creator An entity primarily responsible for making the resource Manikoth S.; Olson B.J.; Lakavath M.; Parayitam S. Source A related resource from which the described resource is derived International Journal of Business and Globalisation, Vol-37, No. 3, pp. 340-369. Publisher An entity responsible for making the resource available Inderscience Publishers Date A point or period of time associated with an event in the lifecycle of the resource 2024-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.1504/IJBG.2024.139818" target="_blank" rel="noreferrer noopener">https://doi.org/10.1504/IJBG.2024.139818</a> <br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85198327179&amp;doi=10.1504%2FIJBG.2024.139818&amp;partnerID=40&amp;md5=a4b1cbcef4ce893dcf8e07511084b931" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85198327179&amp;doi=10.1504%2fIJBG.2024.139818&amp;partnerID=40&amp;md5=a4b1cbcef4ce893dcf8e07511084b931</a> Rights Information about rights held in and over the resource Restricted Access Relation A related resource ISSN: 17533627 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Article Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Manikoth S., Department of Commerce, CHRIST (Deemed to be University), Bengaluru, 560029, India; Olson B.J., Dhillon School of Business, University of Lethbridge, 4401 University Drive, Lethbridge, T1K 3M4, AB, Canada; Lakavath M., School of Management, Pondicherry University, Puducherry, India; Parayitam S., Department of Management and Marketing, Charlton College of Business, University of Massachusetts Dartmouth, 285 Old Westport Road, North Dartmouth, 02747, MA, United States