Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Articles Article Faculty Publications -Articles Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Role of E-Shopping Orientation and Trust in predicting Impulsive Buying Behaviour. A Study Based on members of Generation Y in India; [El papel de la orientaci y la confianza en las compras electricas en la predicci del comportamiento de compra impulsiva. Un estudio basado en miembros de la Generaci Y en la India] Subject The topic of the resource e-retail; Generation Y; Impulse Buying; Impulsive Buying Behaviour; Shopping orientation; Trust Description An account of the resource Impulse Buying and the drivers of similar consumer behaviours have captured the interest of researchers for quite some time now. The construct was first explored in the context of offline or brick and mortar stores. However, with the growing popularity of online retail stores has led to the concept being included in studies on customer behaviour, specifically in the online context. In the current study, the researchers attempt to contribute to literature on customer behaviour in the online environment by exploring the relationship between E-Shopping Orientation, Trust and Impulsive Buying Behaviour. The focus of the currents study is the members of Generation Y. The scope was limited to this specific section, given that each generation differs from the other in terms of their behaviour, needs and drivers. While the direct impact of E-shopping Orientation on Impulsive Buying Behaviour was found to be not statistically significant, the indirect effect was found to be significant. This suggests that Trust fully mediates the relationship between E-Shopping Orientation and Impulsive Buying Behaviour. In addition to contributing to literature in the area of customer behaviour, the findings also add to our understanding of a major section of the Indian customer base. (2024), (Universidad Pablo de Olavide). All Rights Reserved. Creator An entity primarily responsible for making the resource John A.; Mathew J.; Nair S. Source A related resource from which the described resource is derived Revista de Metodos Cuantitativos para la Economia y la Empresa, No. 37, pp. 1-10. Publisher An entity responsible for making the resource available Universidad Pablo de Olavide Date A point or period of time associated with an event in the lifecycle of the resource 2024-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.46661/rev.metodoscuant.econ.empresa.6098" target="_blank" rel="noreferrer noopener">https://doi.org/10.46661/rev.metodoscuant.econ.empresa.6098</a> <br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85197509797&amp;doi=10.46661%2Frev.metodoscuant.econ.empresa.6098&amp;partnerID=40&amp;md5=38dc24a885245e6cf64f30629f93780a" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85197509797&amp;doi=10.46661%2frev.metodoscuant.econ.empresa.6098&amp;partnerID=40&amp;md5=38dc24a885245e6cf64f30629f93780a</a> Rights Information about rights held in and over the resource All Open Access; Gold Open Access Relation A related resource ISSN: 1886516X Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Article Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant John A., St. Francis College, India; Mathew J., Christ University, India; Nair S., Christ University, India