https://archives.christuniversity.in/files/original/67f2589249c34643b6e1c710c24f38f0.pdf e990db820f91f2115b2e0f2374ba6c58 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource MASTERS Masters' Dissertation Masters Dissertation Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource <em><strong>Comparative study on four popular national and international automobile television advertisements /</strong></em> Creator An entity primarily responsible for making the resource G, Bheemarao. - 1424006 Date A point or period of time associated with an event in the lifecycle of the resource 2016-01-28 Source A related resource from which the described resource is derived Master of Arts in Media and Communication Studies Subject The topic of the resource Media Studies Description An account of the resource Creating a television commercial is hugely expensive, but advertisers often prefer to spend that money rather than have six ads in other media. Advertisement plays a vital role in popularising the automobiles. The automobile industry heavily relies on the innovative and creative advertisements for their product endorsements. The researcher in this study analyses the automobile TV advertisements from both and national and international perspective. Publisher An entity responsible for making the resource available CHRIST (Deemed To Be University) Contributor An entity responsible for making contributions to the resource Department of Media Studies Format The file format, physical medium, or dimensions of the resource PDF Language A language of the resource English Type The nature or genre of the resource Masters Dissertation