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              <text>&lt;em&gt;&lt;strong&gt;Bands used as PR tool in malayalam movies /&lt;/strong&gt;&lt;/em&gt;</text>
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              <text>Ittiarah, Bijo Thomas. - 1424007</text>
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              <text>Master of Arts in Media and Communication Studies</text>
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              <text>In recent times Rock Bands have done an outstanding work in the Malayalam Film Industry. Rock Bands are often used as PR tool to promote the movies. Till now Bands like Avial, Vidwan, Black Letters, Thakara, Kolam, The Down Troddence, Thaikkudam Bridge etc have made an exceptional mark in the industry. The research paper intends to shed some light on these bands and how they are portrayed as an emerging trend. The youth and crowd today are immensely attracted towards these.</text>
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