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              <text>&lt;em&gt;&lt;strong&gt;Understanding motion poster as an emerging trend in Telugu film promotion /&lt;/strong&gt; &lt;/em&gt;</text>
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              <text>Kumar, D.N.S.S.Pavan. - 1424009</text>
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              <text>Master of Arts in Media and Communication studies</text>
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              <text>Telugu film industry is one of the biggest industry in the world with its largest number of film production annually. It produces more than 300 films per year. Telugu film industry has adopted a brand new technology from Hollywood which is gaining popularity in the current promotional techniques. This new trend is called as first look Motion Poster. Motion posters are different from normal wall posters.</text>
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