https://archives.christuniversity.in/files/original/8fbec08f608c898be47a4e0707c1d39a.pdf de4b8fc7fc66ee0519eafa7bce81d771 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource MASTERS Masters' Dissertation Masters Dissertation Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource <em><strong>Promotional strategies used by electronic dance music festicals (Sunburn and VH1 supersonic) on social networking sites /</strong></em> Creator An entity primarily responsible for making the resource Ranganayakulu, Koka Sai Pavan Sri. - 1424012 Date A point or period of time associated with an event in the lifecycle of the resource 2016-01-28 Source A related resource from which the described resource is derived Master of Arts in Communication and Media Studies Subject The topic of the resource Media Studies Description An account of the resource This study deals with promotional strategies used by Electronic Dance Music (EDM) festivals like Sunburn and Supernova on social networking sites. This study also tries to learn branding techniques used by these Electronic Dance Music’s. The interest Indian youth have on music festivals has increased and is still increasing mainly due to social networking sites especially in the past few years. Promotions used by these events are trending and are the most successful promotional strategies implemented till date. Publisher An entity responsible for making the resource available Department of Media Studies Format The file format, physical medium, or dimensions of the resource PDF Language A language of the resource English Type The nature or genre of the resource Masters Dissertation