Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Articles Article Faculty Publications -Articles Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Creating a sustainable future: insights into brand marketing in the luxury fashion industry Subject The topic of the resource attitude; Brand Management; branding; Consumer Behaviour; fashion industry; luxury; Marketing; purchase intention; Relationship Marketing; Sales; Sharma Nitika, International Management InstituteNew Delhi, India; Sustainability; Sustainability; sustainability challenges; sustainable luxury fashion Description An account of the resource This paper aims to develop a conceptual framework that elucidates the factors that impact sustainable luxury brand marketing, specifically focusing on the luxury fashion industry. The framework aims to highlight the role played by the industry in promoting economic, social, and environmental sustainability. By examining these factors, the study seeks to contribute to a better understanding of how luxury fashion brands can effectively incorporate sustainability into their marketing strategies, thereby fostering a more sustainable and responsible approach to luxury consumption. Applying the theoretical framework derived from the literature review and systematic mapping approach, we examine its relevance in the luxury fashion market. This exploration allows us to assess its practical applicability and gather empirical evidence regarding sustainable brand marketing in this context. This research will give an in-depth analysis of the major elements influencing the consumption of sustainable luxury goods. The findings expand our understanding of the sustainable practices adopted by luxury fashion brands, providing valuable insights for academia and the industry. This studys implications are profound: luxury brand managers can enhance brand value through insights on sustainable fashion consumption drivers, while sustainable brands gain strategies for audience engagement and loyalty. 2024 The Author(s). Published by Informa UK Limited, trading as Taylor &amp; Francis Group. Creator An entity primarily responsible for making the resource Kaur H.; Choudhary S.; Manoj A.; Tyagi M. Source A related resource from which the described resource is derived Cogent Business and Management, Vol-11, No. 1 Publisher An entity responsible for making the resource available Cogent OA Date A point or period of time associated with an event in the lifecycle of the resource 2024-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.1080/23311975.2024.2328391" target="_blank" rel="noreferrer noopener">https://doi.org/10.1080/23311975.2024.2328391</a> <br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85188450987&amp;doi=10.1080%2F23311975.2024.2328391&amp;partnerID=40&amp;md5=146fb689be186e202dbf8371d5eb9d63" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85188450987&amp;doi=10.1080%2f23311975.2024.2328391&amp;partnerID=40&amp;md5=146fb689be186e202dbf8371d5eb9d63</a> Rights Information about rights held in and over the resource All Open Access; Gold Open Access Relation A related resource ISSN: 23311975 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Article Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Kaur H., School of Commerce, Finance and Accountancy, CHRIST (Deemed to be University), Delhi, India; Choudhary S., School of Commerce, Finance and Accountancy, CHRIST (Deemed to be University), Delhi, India; Manoj A., School of Commerce, Finance and Accountancy, CHRIST (Deemed to be University), Delhi, India; Tyagi M., School of Commerce, Finance and Accountancy, CHRIST (Deemed to be University), Delhi, India