https://archives.christuniversity.in/files/original/f61133f60b23158d93b2961070e5adca.pdf 32adaf4840847356513c286ef454fff8 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource MASTERS Masters' Dissertation Masters Dissertation Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Increasing usage of indirect advertisements and its effects / Creator An entity primarily responsible for making the resource Abraham, Niju. - 1424014 Date A point or period of time associated with an event in the lifecycle of the resource 2016-01-31 Source A related resource from which the described resource is derived Master of Arts in Media and Communication Subject The topic of the resource Media Studies Description An account of the resource Advertising is not at all a new term for the contemporary world. Brands have been using advertisements for the promotion and popularity. As an industry which needs a lot of creativity, advertising industry had undergone a lot of changes. According to the time and trend advertising industry found various changes and practised it. Here the researcher is trying to find out the latest trend in the advertising industry. Publisher An entity responsible for making the resource available CHRIST (Deemed To Be University) Contributor An entity responsible for making contributions to the resource Department of Media Studies Format The file format, physical medium, or dimensions of the resource PDF Language A language of the resource English Type The nature or genre of the resource Masters Dissertation