https://archives.christuniversity.in/files/original/95425a0986ea001c5d4a9f8296b5044a.pdf 5416aa9754fce3eb01300405a76ddbb9 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource MASTERS Masters' Dissertation Masters Dissertation Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Marketing of malayalam films through new media / Creator An entity primarily responsible for making the resource Sabu, Anmi Elizabeth. - 1424024 Date A point or period of time associated with an event in the lifecycle of the resource 2016-01-31 Source A related resource from which the described resource is derived <div class="element-text five columns omega"> <p>Master of Arts in Media and Communication Studies</p> </div> Subject The topic of the resource Media Studies Description An account of the resource The research studies the marketing strategies used by Malayalam films through New Media. In this research new media includes Facebook, Twitter, YouTube, Whatsapp and instagram. For the past four years there is a new shift in the marketing of Malayalam films. More and more film makers are depending on new media for the marketing of Malayalam films. Through this research the researcher studies the current trends in the new media marketing of Malayalam films. Publisher An entity responsible for making the resource available CHRIST (Deemed To Be University) Contributor An entity responsible for making contributions to the resource Department of Media Studies Format The file format, physical medium, or dimensions of the resource PDF Language A language of the resource English Type The nature or genre of the resource Masters Dissertation