Examining the impact of website layout and dark triad approach on real estate purchase decisions in India: a young adult socialization mediated model
- Title
- Examining the impact of website layout and dark triad approach on real estate purchase decisions in India: a young adult socialization mediated model
- Creator
- Pradeep I.; George J.P.; Davidson B.G.J.
- Description
- Purpose: This study aims to determine website quality, young adult socialization and dark triad personality as the factors influencing the real estate purchase decision. In addition, this study also measures the mediating effects of young adult socialization on real estate purchase buying behavior. Design/methodology/approach: Related literature, quantifiable variables with a five-point Likert scale, hypothesis testing and mediators are used to study the model. A systematic questionnaire that was divided into four sections was used. A total of 336 valid responses were collected and analyzed through a structural equation model. Findings: The results suggest that dark triad personality and young adult socialization considerably affect real estate purchase decisions. The development proves website quality does not significantly impact real estate purchase behavior. Research limitations/implications: This study is limited to a few young consumers responses. Future studies could be more widespread globally and should include more variables and offline methods of purchasing behavior. Originality/value: As per the review of existing literature, this research is the first, to the best of the authors knowledge, to determine the factors affecting the real estate purchase decision with factors like website quality, dark triad personalities and young adult socialization involving it. 2024, Emerald Publishing Limited.
- Source
- International Journal of Housing Markets and Analysis
- Date
- 2024-01-01
- Publisher
- Emerald Publishing
- Subject
- Dark triad approach; Machiavellianism; Narcissism; Psychopathy; Real estate purchase decisions; Website quality; Young adult socialization
- Coverage
- Pradeep I., School of Business and Management, Christ University, Bangalore, India; George J.P., School of Business and Management, Christ University, Bangalore, India; Davidson B.G.J., School of Business, University of the Fraser Valley, Abbotsford, Canada, Department of Marketing, Strategy and Entrepreneurship, University Canada West, Vancouver, Canada, Acsenda School of Management, Vancouver, Canada
- Rights
- Restricted Access
- Relation
- ISSN: 17538270
- Format
- Online
- Language
- English
- Type
- Article
Collection
Citation
Pradeep I.; George J.P.; Davidson B.G.J., “Examining the impact of website layout and dark triad approach on real estate purchase decisions in India: a young adult socialization mediated model,” CHRIST (Deemed To Be University) Institutional Repository, accessed February 25, 2025, https://archives.christuniversity.in/items/show/13749.