Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Articles Article Faculty Publications -Articles Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Sustainable Marketing Initiatives and Consumer Perception of Fast Fashion Brands Subject The topic of the resource brand loyalty; fast fashion; marketing; purchase behaviour; structure equation modelling; sustainability Description An account of the resource The fast fashion industry has been criticized for negatively impacting the economy, environment, and social justice. Consequently, many brands adopt sustainable marketing practices to promote eco-friendly manufacturing and encourage sustainable purchase behaviour. To explore this trend, a cross-sectional survey was conducted among fashion brand consumers using a quantitative research design. The survey data was analyzed using variance-based partial least squares-structural equation modelling (PLS-SEM). The results showed that sustainable marketing practices can be supported by creating a positive brand image and building trust. Such practices can positively influence consumers' perception of sustainability and promote brand loyalty, which can lead to sustainable purchasing behaviour. The study provides valuable insights into sustainable marketing strategies that fashion brands can adopt to promote sustainable practices and policies in local markets. 2024, idd3. All rights reserved. Creator An entity primarily responsible for making the resource Neha; Joshi P.; Kumar N. Source A related resource from which the described resource is derived Textile and Leather Review, Vol-7, pp. 104-124. Publisher An entity responsible for making the resource available idd3 Date A point or period of time associated with an event in the lifecycle of the resource 2024-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.31881/TLR.2023.170" target="_blank" rel="noreferrer noopener">https://doi.org/10.31881/TLR.2023.170</a> <br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85184246090&amp;doi=10.31881%2FTLR.2023.170&amp;partnerID=40&amp;md5=dbb7000222a5349683cbdfb31190fbcb" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85184246090&amp;doi=10.31881%2fTLR.2023.170&amp;partnerID=40&amp;md5=dbb7000222a5349683cbdfb31190fbcb</a> Rights Information about rights held in and over the resource All Open Access; Gold Open Access Relation A related resource ISSN: 26236257 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Article Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Neha, Amity School of Fashion Technology, Amity University, Noida, India; Joshi P., Amity School of Fashion Technology, Amity University, Noida, India; Kumar N., School of Business and Management, CHRIST University, Bangalore, India