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    <name>Masters' Dissertation</name>
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              <text>Tracing narcissism in the digital era - A study on the selfie phenomenon /</text>
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              <text>K, Lalitha Ranjani. - 1424032</text>
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              <text>Master of Arts in Media and Communication Studies</text>
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              <text>With the advent of mobile camera technology, there stepped in a new concept of photography popularly known as ‘selfie’. Selfie eliminated all the trouble and embarrassment of requesting others to click the picture of one’s own self. Selfie’s rise in popularity can be primarily attributed to social media sites and platforms where they are shared, liked and commented the most. Sensing selfie’s phenomenal popularity, it was soon commercialized by marketers, one form of it being the introduction of selfie stick.</text>
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              <text>CHRIST (Deemed To Be University)</text>
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