Sustainability Integration in Wine Destination Branding : A Comprehensive Review Perspective Fostering UN Sustainable Development Goals 2030
- Title
- Sustainability Integration in Wine Destination Branding : A Comprehensive Review Perspective Fostering UN Sustainable Development Goals 2030
- Creator
- Ravichandran S.S.; Koshy E.R.; Mathew S.K.
- Description
- Purpose : This research work intended to evaluate the factors that could inculcate sustainability elements in branding wine destinations that align with the United Nationss Sustainable Development Goals 2030. Methodology : An intensive review of literature was carried out in the contexts of wine tourism, sustainability, and destination branding. Research publications in high-quality journals were reviewed, and the perspectives were generated based on our reflections. Key Findings : The perspective highlighted wine destination image, wine destination personality, technology inclusions, stakeholders and destination culture, wine destination policies, and wine destination marketing communication as the key dimensions to be considered for imposing sustainability elements while branding the wine destinations. Practical Implications : The insights generated here will assist policymakers and governments in aligning wine tourism transactions with the 2030 Sustainable Development Goals of the United Nations, and they suggested profitable positioning of wine destinations with sustainability value propositions. Additionally, they pointed to areas that require further research, which were potentially the most important ones in the field of wine tourism. 2023 ESTUDIOS TERRITORIALES. All rights reserved.
- Source
- Prabandhan: Indian Journal of Management, Vol-16, No. 12, pp. 40-50.
- Date
- 2023-01-01
- Publisher
- Associated Management Consultants Pvt. Ltd.
- Subject
- sustainability; tourism; tourists; wine destination branding; wine tourism
- Coverage
- Ravichandran S.S., Symbiosis Institute of Business Management (SIBM) Bengaluru, Symbiosis International (Deemed University), Electronic City, Hosur Road, Karnataka, Bengaluru, 560 100, India; Koshy E.R., School of Commerce, Finance & Accountancy, Christ University, Karnataka, Bengaluru, 560 029, India; Mathew S.K., Department of Management Studies, Musaliar College of Engineering and Technology, Kerala, Pathanamthitta, 689 653, India
- Rights
- Restricted Access
- Relation
- ISSN: 9752854
- Format
- Online
- Language
- English
- Type
- Article
Collection
Citation
Ravichandran S.S.; Koshy E.R.; Mathew S.K., “Sustainability Integration in Wine Destination Branding : A Comprehensive Review Perspective Fostering UN Sustainable Development Goals 2030,” CHRIST (Deemed To Be University) Institutional Repository, accessed February 24, 2025, https://archives.christuniversity.in/items/show/13871.