Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Articles Article Faculty Publications -Articles Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Can co-creating in CSR initiatives influence loyal customers? Evidence from the banking industry Subject The topic of the resource banking sector; co-creation; consumer loyalty; CSR; exchange theory; medication effect; social identity theory Description An account of the resource Consumers are increasingly pressing organizations to adapt meaningful corporate social responsibility (CSR) initiatives and seek avenues for co-creation. Study to investigate if CSR can help co-creation significantly contributes to the competitive advantage of banks. Many previous pieces of research have recognized CSR as a strategic imperative that may help businesses to build consumer loyalty. To address gaps in the literature based on the social identity theory and theory of social exchange, this article investigates the impact of CSR on consumer loyalty while considering the mediation effect of co-creation. The data were collected in India, and the sample contained 520 customers of banks. Partial least squares-structural equation modeling was used to test the hypothesis. The study findings show that CSR, directly and indirectly, impacts consumer loyalty through co-creation. The current study's findings aid banking institutions in determining how to design and implement strategies based on CSR and co-creation that could eventually result in consumer loyalty. 2023 ERP Environment and John Wiley & Sons Ltd. Creator An entity primarily responsible for making the resource Kumar T.P.; Basavaraj S.; Soundarapandiyan K. Source A related resource from which the described resource is derived Corporate Social Responsibility and Environmental Management, Vol-31, No. 1, pp. 180-195. Publisher An entity responsible for making the resource available John Wiley and Sons Ltd Date A point or period of time associated with an event in the lifecycle of the resource 2024-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.1002/csr.2561" target="_blank" rel="noreferrer noopener">https://doi.org/10.1002/csr.2561</a> <br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85164716572&doi=10.1002%2Fcsr.2561&partnerID=40&md5=3606e78bc92cd475602d7fe67b67c038" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85164716572&doi=10.1002%2fcsr.2561&partnerID=40&md5=3606e78bc92cd475602d7fe67b67c038</a> Rights Information about rights held in and over the resource Restricted Access Relation A related resource ISSN: 15353958 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Article Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Kumar T.P., School of Business and Management, Christ (Deemed to be University), Bangalore, India; Basavaraj S., School of Business and Management, Christ (Deemed to be University), Bangalore, India; Soundarapandiyan K., Department of Commerce, B S Abdur Rahman Crescent Institute of Science &Technology, Chennai, India