https://archives.christuniversity.in/files/original/bc11ffb534f901ff1736e55a3f6eb0ca.pdf 5dedd2530b7e2141ce31e57a1659d2f1 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource MASTERS Masters' Dissertation Masters Dissertation Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Analysis of native advertising on buzzfeed and its impact on the brand image of 7 companies / Creator An entity primarily responsible for making the resource Kaushik, Sanya. - 1424045 Date A point or period of time associated with an event in the lifecycle of the resource 2016-02-01 Source A related resource from which the described resource is derived Master of Arts in Media and Communication Studies Subject The topic of the resource Media Studies Description An account of the resource In today's world, the social web space has become a competitive platform for companies engaged in a plethora of activities to promote and sell their products and, more importantly, create a brand image. In tandem with the rapid development that has been observed in social media, the advertising industry has also evolved to accommodate the needs of the internet. Native advertising has emerged as a viable and lucrative alternative for companies to communicate with their audiences. Publisher An entity responsible for making the resource available CHRIST (Deemed To Be University) Contributor An entity responsible for making contributions to the resource Department of Media Studies Format The file format, physical medium, or dimensions of the resource PDF Language A language of the resource English Type The nature or genre of the resource Masters Dissertation