Destination image and perceived meaningfulness for visitor loyalty: A strategic positioning of Indian destinations
- Title
- Destination image and perceived meaningfulness for visitor loyalty: A strategic positioning of Indian destinations
- Creator
- Jose A.; Rejikumar G.; Asokan Ajitha A.; Mathew S.; Chakraborty U.
- Description
- The purpose of this study is to empirically test and validate a multi-dimensional structure of In-loco Destination Image and perceived meaningfulness using an integrated model of visitor loyalty. The model was tested using data collected from responses of foreign tourists visiting India (n = 246). The results identified six dimensions of In-loco Destination Image: Amenities, Attractions, Leisure, Culture, Support Systems, and Hospitality. In addition, the investigation observes that of the identified dimensions of perceived meaningfulness, the spiritual and societal dimensions contribute more to perceived meaningfulness than the physical well-being aspect. Further, the exploration estimated the theoretical framework developed using structural equation modelling and established the mediating role of perceived meaningfulness in developing visitor loyalty from In-loco Destination Image. The studys observations helped identify three positioning approaches, namely objective, subjective, and combined, offering suggestions to destination marketers to effectively reposition Indian destinations. 2022 Informa UK Limited, trading as Taylor & Francis Group.
- Source
- Tourism Recreation Research, Vol-49, No. 3, pp. 577-596.
- Date
- 2024-01-01
- Publisher
- Taylor and Francis Ltd.
- Subject
- destination image; In-loco DI; perceived meaningfulness; positioning; Tourism; visitor loyalty
- Coverage
- Jose A., Department of Professional Studies, Christ University, Bangalore, India; Rejikumar G., Department of Management, Amrita Vishwa Vidyapeetham, Kochi, India; Asokan Ajitha A., Indian Institute of Management Amritsar, Amritsar, India; Mathew S., School of Business and Management, Christ University, Bangalore, India; Chakraborty U., Jaipuria Institute of Management, Lucknow, India
- Rights
- Restricted Access
- Relation
- ISSN: 2508281
- Format
- Online
- Language
- English
- Type
- Article
Collection
Citation
Jose A.; Rejikumar G.; Asokan Ajitha A.; Mathew S.; Chakraborty U., “Destination image and perceived meaningfulness for visitor loyalty: A strategic positioning of Indian destinations,” CHRIST (Deemed To Be University) Institutional Repository, accessed February 25, 2025, https://archives.christuniversity.in/items/show/13886.