Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Articles Article Faculty Publications -Articles Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Memes as multimodal ensemble Subject The topic of the resource memetics; modal ensemble; multimodality; political communication Description An account of the resource Memes have now become a common medium of communication. There are multiple ways memes are considered in academia. Semiotics offers information on how the media and modes that memes consist of can be interpreted and how the characteristics of semiotic resources apply to memes. Drawing from a pool of memes collected during the Kerala assembly election in 2021, this research argues that certain memes need to be categorised as multimodal ensemble. Different modalities play different roles meaning construction, and they also collaborate with each other for a uniform purpose. By comparing existing memes defined in academia and multiple methodologies to analyse memes, the paper puts forth a framework to analyse memes. 2023 De Gruyter Mouton. All rights reserved. Creator An entity primarily responsible for making the resource Koickakudy M.J.; Karakunnel M.T. Source A related resource from which the described resource is derived Multimodal Communication, Vol-12, No. 3, pp. 223-243. Publisher An entity responsible for making the resource available De Gruyter Mouton Date A point or period of time associated with an event in the lifecycle of the resource 2023-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.1515/mc-2023-0052" target="_blank" rel="noreferrer noopener">https://doi.org/10.1515/mc-2023-0052</a> <br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85178021374&amp;doi=10.1515%2Fmc-2023-0052&amp;partnerID=40&amp;md5=17329460d9660dd682587778bd812b91" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85178021374&amp;doi=10.1515%2fmc-2023-0052&amp;partnerID=40&amp;md5=17329460d9660dd682587778bd812b91</a> Rights Information about rights held in and over the resource Restricted Access Relation A related resource ISSN: 22306579 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Article Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Koickakudy M.J., CHRIST (Deemed to be University), Hosur Main Road, Bhavani Nagar, S.G. Palya, Karnataka, Bangalore, 560029, India; Karakunnel M.T., CHRIST (Deemed to be University), Hosur Main Road, Bhavani Nagar, S.G. Palya, Karnataka, Bangalore, 560029, India