https://archives.christuniversity.in/files/original/b7006c5ce7d99c66cd006c65e452126a.pdf 395e9f18b539b9ff1c2c9bc6cfa83e1a Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource MASTERS Masters' Dissertation Masters Dissertation Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Comparative analysis of Tata - JLR and Volkswagen - Skoda Merger / Creator An entity primarily responsible for making the resource Bali, Skandashree. - 1424051 Date A point or period of time associated with an event in the lifecycle of the resource 2016-02-01 Source A related resource from which the described resource is derived Master of Arts in Media and Communication Studies Subject The topic of the resource Media Studies Description An account of the resource This paper focuses on the strategies adopted by Volkswagen and Tata to rebuild the image of Skoda and Jaguar respectively. Through this paper, the researcher wants to find out how change in ownership and how change in PR strategies, can rebuild the image of a brand. Both Skoda and Jaguar were facing a downhill when it came to sales and were on the verge of shutting down. That is when the change in ownership took place. Publisher An entity responsible for making the resource available CHRIST (Deemed To Be University) Contributor An entity responsible for making contributions to the resource Department of Media Studies Format The file format, physical medium, or dimensions of the resource PDF Language A language of the resource English Type The nature or genre of the resource Masters Dissertation