https://archives.christuniversity.in/files/original/43573d92ab3ce3be4f989373b220f9e3.pdf d18a0b6e9d49c03608aad9f8658dc892 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource MASTERS Masters' Dissertation Masters Dissertation Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource A study on the awareness and use of ambient advertising / Creator An entity primarily responsible for making the resource Jain, Srishti. - 1424053 Date A point or period of time associated with an event in the lifecycle of the resource 2016-02-01 Source A related resource from which the described resource is derived Master of Arts in Media and Communication Studies Subject The topic of the resource Media Studies Description An account of the resource A common question that arises in the minds of people with reference to advertising is: ‘in the near future, would any place be off-limits to advertising?’ Without much thought, a well�known person would answer: ‘No’. The introduction of Ambient Advertising has increased the possibility of the answer to this question being affirmative. Ambient advertising is a new form of advertising tactic that has recently been introduced in India with a view of promoting and selling products/services, and brands. Publisher An entity responsible for making the resource available CHRIST (Deemed To Be University) Contributor An entity responsible for making contributions to the resource Department of Media Studies Format The file format, physical medium, or dimensions of the resource PDF Language A language of the resource English Type The nature or genre of the resource Masters Dissertation