Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Articles Article Faculty Publications -Articles Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Bharatanatyam and Art activism in the Networked Digital Space Subject The topic of the resource art activism; artistic innovations; Bharatanatyam; dance; social movements Description An account of the resource All over the world, traditional models of art activism through dance involved performances that reached a limited audience, while the advent of networked digital spaces has vastly expanded the scope of art activism to a global level. Offering a qualitative netnographic exploration of how Bharatanatyam has been employed for such art activism in the digital space, this article examines the implications for this prominent traditional South Indian dance form in terms of stylistic changes as well as viewer reactions. Through content analysis of the viewer responses to ten popular renditions uploaded on YouTube over five years (20162020), we trace how the art form is evolving and how activist goals are reciprocated by the audience. Our findings confirm that Bharatanatyam has great potential to evolve by adapting novel social themes. However, while such contemporary renditions may elicit viewer responses that critically appraise specific social issues and pave the way for social change, the resulting innovations continue to co-exist with old conflicts and tensions about traditional art and its uses. 2023 The Author(s). Creator An entity primarily responsible for making the resource Balaji K.V.; Ram P.; Choolayil A.C. Source A related resource from which the described resource is derived South Asia Research, Vol-43, No. 3, pp. 400-416. Publisher An entity responsible for making the resource available Sage Publications India Pvt. Ltd Date A point or period of time associated with an event in the lifecycle of the resource 2023-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.1177/02627280231190789" target="_blank" rel="noreferrer noopener">https://doi.org/10.1177/02627280231190789</a> <br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85171258960&amp;doi=10.1177%2F02627280231190789&amp;partnerID=40&amp;md5=1a630c13fe0418a1ab069991db46aecb" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85171258960&amp;doi=10.1177%2f02627280231190789&amp;partnerID=40&amp;md5=1a630c13fe0418a1ab069991db46aecb</a> Rights Information about rights held in and over the resource Restricted Access Relation A related resource ISSN: 2627280 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Article Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Balaji K.V., Christ University, Karnataka, Bangalore, India, Central University Of Kerala, Kerala, Kasaragod, India; Ram P., Christ University, Karnataka, Bangalore, India, Central University Of Kerala, Kerala, Kasaragod, India; Choolayil A.C., Christ University, Karnataka, Bangalore, India, Central University Of Kerala, Kerala, Kasaragod, India