Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Articles Article Faculty Publications -Articles Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Infusing Circular Reporting Model and Creative Marketing Mix for a Progressive Orange Economy: A Study with reference to Creative Business Units in Karnataka, India in the Post Covid-19 Pandemic Subject The topic of the resource Content marketing strategy; Creative economy; Creative products and services; Economic factors; Marketing Mix; Orange economy; Orange mix Description An account of the resource The orange economy which is also known as the creative economy has been an unrecognized industry though it has been a major contributor to economic growth and development. In this research an introspection has been done on four major economic factors such as: Choice of creativity with available resources, Marketing the good with unique strategies, Supply chain of good and services and tackling the demand fluctuations. These four factors rule the creative economy and hence the interlink between all these factors and its impact on the success of orange economy has been discussed in this research. The data has been collected from 30 small-owned creative business units which are spread across Karnataka. An interview schedule has been conducted with the creative business owners to understand the creative business units and its functionality. The structured interview has three layers which include (layer 1: questions related to creative business, layer 2: impact of Covid-19 pandemic on creative business units and layer 3: questions related to marketing, promotion and sales strategies used by creative business units. All the collected data has been exposed to a manual qualitative content coding to find new variables, new themes, cause, and effect and to construct a new conceptual model. The model has been suggested to the creative business units for active consideration and implementation. If the creative business units make use of the suggested marketing mix and strategies, they will be able to sustain themselves in the post-Covid-19 pandemic. The Author(s) 2023. Creator An entity primarily responsible for making the resource Venkatesh S.; Anand Shankar Raja M.; Athmaramani M.; Mynavathi L.; Amaravathi M. Source A related resource from which the described resource is derived Asian Journal of Interdisciplinary Research, Vol-6, No. 3, pp. 26-48. Publisher An entity responsible for making the resource available Asian Research Association Date A point or period of time associated with an event in the lifecycle of the resource 2023-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.54392/ajir2334" target="_blank" rel="noreferrer noopener">https://doi.org/10.54392/ajir2334</a> <br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85213373299&amp;doi=10.54392%2Fajir2334&amp;partnerID=40&amp;md5=e746ac7f207e17cadb02842be20ab336" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85213373299&amp;doi=10.54392%2fajir2334&amp;partnerID=40&amp;md5=e746ac7f207e17cadb02842be20ab336</a> Rights Information about rights held in and over the resource All Open Access; Hybrid Gold Open Access Relation A related resource ISSN: 25818430 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Article Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Venkatesh S., Department of Commerce, Christ University and UG studies, Mount Carmel College-Autonomous, Karnataka, Bangalore, India; Anand Shankar Raja M., School of Commerce, Kumaraguru College of Liberal Arts and Science, Tamil Nadu, Coimbatore, India; Athmaramani M., School of Economics, Kumaraguru College of Liberal Arts and Science, Tamil Nadu, Coimbatore, India; Mynavathi L., School of Commerce, Finance and Accountancy, Christ University, Karnataka, Bangalore, 560029, India; Amaravathi M., Department of Hospital Administration, PSG College of Arts and Science, Tamil Nadu, Coimbatore, India