Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Articles Article Faculty Publications -Articles Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Linkage Between Brand Value and Firm Performance: An Empirical Examination Using Fuzzy Set Qualitative Comparative Analysis Subject The topic of the resource brand value; firm performance; fsQCA; Interbrand; marketing events Description An account of the resource This study is designed with the data of Interbrand for ranking top 100 global brands. In this study, the linkage between brand values and financial performance was estimated using different performance measures that include both stock market and operating performance using Fuzzy Set Qualitative Comparative Analysis (fsQCA) technique. The study investigates the effect of brand value on profitability and shareholder. It is observed that the firms that have superior operating performance result in greater brand valuation. Performance of firms measured through profitability is found to be a significant factor in brand valuation. Brand valuation is also found to be significant determinant of profitability. Thus, higher brand quality improves the likelihood of repurchases and in turn improved cash flows. Firms with high agency conflicts tend to have lower brand value. Higher market valuation positively impacts brand valuation in the context of lower leverage and agency costs. The linkage of brand value to firm performance is the justification for marketers investments toward branding initiatives as a mechanism that creates value. This study is the first of its kind to examine the impact of agency costs on brand value using fsQCA technique to understand valuation impact of brands. To measure the effect of branding and marketing initiatives of the firms on financial performance, this study integrated both econometric and financial modeling. The Author(s) 2023. Creator An entity primarily responsible for making the resource Bhaskaran R.K.; Sujit K.S.; Waheed K.A. Source A related resource from which the described resource is derived SAGE Open, Vol-13, No. 3 Publisher An entity responsible for making the resource available SAGE Publications Inc. Date A point or period of time associated with an event in the lifecycle of the resource 2023-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.1177/21582440231192135" target="_blank" rel="noreferrer noopener">https://doi.org/10.1177/21582440231192135</a> <br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85169428849&amp;doi=10.1177%2F21582440231192135&amp;partnerID=40&amp;md5=2dfe101b442a6442681ae78ed41ca4a1" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85169428849&amp;doi=10.1177%2f21582440231192135&amp;partnerID=40&amp;md5=2dfe101b442a6442681ae78ed41ca4a1</a> Rights Information about rights held in and over the resource All Open Access; Gold Open Access Relation A related resource ISSN: 21582440 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Article Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Bhaskaran R.K., Institute of Management Technology, Dubai, United Arab Emirates; Sujit K.S., Christ University, Bangalore Campus, India; Waheed K.A., Shiv Nadar Institution of Eminence Deemed to be University, Uttar Pradesh, Greater Noida, India