Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Articles Article Faculty Publications -Articles Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Visual encoding of nudge influencers and exploring their effect on sustainable consumption among children Subject The topic of the resource Default programs; Nudge indicators; Pester power; RADAR chart; Sustainability; Sustainable consumption Description An account of the resource With the growing number of nuclear families that have a higher disposable income, and a willingness to spend for disparate reasons possibly on the only child in the family, children are unquestionably emerging as a critical market segment that marketers would do well to target. However, while marketing to children is necessary, given the current focus on sustainability, encouraging responsible consumption seems to be a prerequisite. Making children environmentally literate would thereby, significantly help in the ongoing efforts to save our planet from environmental degradation. Based on this backdrop, this study investigates the significance of encouraging children to consume 'sustainably'. Drawing upon Richard H Thaler and Cass R Sunstein's Nudge theory, along with the United Nation's Sustainable Development Goals (UNSDG -12), we employ a novel methodology to visually encode information gleaned from the extant literature. Specifically, we discuss the significance of developing sustainable habits in children and analyze the 'nudges' that motivate children to adopt sustainable habits. Additionally, we specify different nudge elements derived from the extant literature and plot them in a RADAR chart. We observe that 'simplified process' and 'ease of access' nudging have the greatest effect when delivered in school. This study has academic, managerial, and societal implications. The findings of the study would help managers to focus on the nudges in their campaigns. Research scholars and academicians could understand the significance of using the 'RADAR' chart methodology and can expand their studies in various other domains. The present study also helps to understand the extant literature and plan for future research in the domain of sustainable consumption. The findings of the study would help schools and parents understand the effective nudges that result in creating responsible consumers that would largely benefit society. 2023 The Authors Creator An entity primarily responsible for making the resource Banerjee J.; Moorthy V.; Kiran P.; Krishna Kishore S.V.; Ekiz E.; Chatterjee R. Source A related resource from which the described resource is derived Cleaner and Responsible Consumption, Vol-9 Publisher An entity responsible for making the resource available Elsevier Ltd Date A point or period of time associated with an event in the lifecycle of the resource 2023-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.1016/j.clrc.2023.100111" target="_blank" rel="noreferrer noopener">https://doi.org/10.1016/j.clrc.2023.100111</a> <br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85150437569&amp;doi=10.1016%2Fj.clrc.2023.100111&amp;partnerID=40&amp;md5=e5d76d93205ccd04959e6069d40a5dee" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85150437569&amp;doi=10.1016%2fj.clrc.2023.100111&amp;partnerID=40&amp;md5=e5d76d93205ccd04959e6069d40a5dee</a> Rights Information about rights held in and over the resource All Open Access; Gold Open Access Relation A related resource ISSN: 26667843 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Article Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Banerjee J., Manipal Academy of Higher Education, Dubai, United Arab Emirates; Moorthy V., Christ University, Bangalore, India; Kiran P., Westminster International University in Tashkent, Uzbekistan; Krishna Kishore S.V., Christ University, Bangalore, India; Ekiz E., TEAM University, Tashkent, Uzbekistan; Chatterjee R., IMT Business School, Dubai, United Arab Emirates