Intentions to adopt the blockchain: investigation of the retail supply chain
- Title
- Intentions to adopt the blockchain: investigation of the retail supply chain
- Creator
- Mukherjee S.; Baral M.M.; Lavanya B.L.; Nagariya R.; Singh Patel B.; Chittipaka V.
- Description
- Purpose: Blockchain can track the material from the manufacturer to the end customers. Therefore, it can ensure the product's authenticity, transparency and trust in the retail supply chain (SC). There is a need to trace and track the retail products before it reaches the customers to check the quality of the products so that expired products can be recycled and reused, which in turn will help gain customers' trust. This research aims to investigate retail employees' behavioural intention to adopt blockchain in the retail SC. Design/methodology/approach: To examine the behavioural intention of employees in the retail SC, the research uses three theories the technology acceptance model; the unified theory of acceptance and use of technology; and the theory of planned behaviour. The technology acceptance model measures the employee's acceptance of blockchain in the retail SC. The unified theory of acceptance is used in this research to measure how blockchain adoption will improve the performance of the employees. The theory of planned behaviour is used in this research to measure whether the employees intend to adopt blockchain. A survey was carried out in the retail stores of India. Exploratory factor analysis and structural equation modelling were used for data analysis. Findings: This study found that the employees of the retail stores have a positive intention and attitude to adopt blockchain technology. Further, it was found that perceived behavioural control and effort expectancy was not promoting blockchain adoption in the retail sector. Practical implications: This study will help the retail stores' employees understand the blockchain in their operations and will motivate the top management of the retail companies to adopt this technology. The study is limited to the retail SC in India only. Originality/value: This study uses three theories technology acceptance model; the unified theory of acceptance and use of technology; and the theory of planned behaviour, which were not used in earlier studies of blockchain adoption in the retail SC. 2023, Emerald Publishing Limited.
- Source
- Management Decision, Vol-61, No. 5, pp. 1320-1351.
- Date
- 2023-01-01
- Publisher
- Emerald Publishing
- Subject
- Behavioural intention; Blockchain; Retail supply chain; Technology acceptance model; Theory of planned behaviour; Unified theory of acceptance and use of technology
- Coverage
- Mukherjee S., Department of Operations, GITAM School of Business, GITAM (Deemed to be University), Visakhapatnam, India; Baral M.M., Department of Operations, GITAM School of Business, GITAM (Deemed to be University), Visakhapatnam, India; Lavanya B.L., Department of Management, MEASI Institute of Management, Chennai, India; Nagariya R., School of Business and Management, Christ (Deemed to be University), Bengaluru, India; Singh Patel B., Department of Operations Management, Thiagarajar School of Management, Madurai, India; Chittipaka V., School of Management Studies, Indira Gandhi National Open University (IGNOU), New Delhi, India
- Rights
- Restricted Access
- Relation
- ISSN: 251747
- Format
- Online
- Language
- English
- Type
- Article
Collection
Citation
Mukherjee S.; Baral M.M.; Lavanya B.L.; Nagariya R.; Singh Patel B.; Chittipaka V., “Intentions to adopt the blockchain: investigation of the retail supply chain,” CHRIST (Deemed To Be University) Institutional Repository, accessed February 25, 2025, https://archives.christuniversity.in/items/show/14284.