A study on consumer behavioural intentions towards adoption of gamification ?? A digital promotion technique

http://archives.christuniversity.in/disk0/00/00/72/38/01/complete__thesis_Rajni_1430006.pdf

Title

A study on consumer behavioural intentions towards adoption of gamification ?? A digital promotion technique

Creator

Gupta Rajni

Source

Management

Date

Collection

Thesis

Citation

Gupta Rajni, “A study on consumer behavioural intentions towards adoption of gamification ?? A digital promotion technique,” CHRIST (Deemed To Be University) Institutional Repository, accessed September 20, 2024, https://archives.christuniversity.in/items/show/1429.

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