Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Articles Article Faculty Publications -Articles Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Exploring chatbot trust: Antecedents and behavioural outcomes Subject The topic of the resource Chatbot; Diffusion of innovation; Risk; Technology acceptance; Trust Description An account of the resource An awareness about the antecedents and behavioural outcomes of trust in chatbots can enable service providers to design suitable marketing strategies. An online questionnaire was administered to users of four major banking chatbots (SBI Intelligent Assistant, HDFC Bank's Electronic Virtual Assistant, ICICI bank's iPal, and Axis Aha) in India. A total of 507 samples were received of which 435 were complete and subject to analysis to test the hypotheses. Based on the results, it is found that the hypothesised antecedents, except interface, design, and technology fear factors, could explain 38.6% of the variance in the banking chatbot trust. Further, in terms of behavioural outcomes chatbot trust could explain, 9.9% of the variance in customer attitude, 11.4% of the variance in behavioural intention, and 13.6% of the variance in user satisfaction. The study provides valuable insights for managers on how they can leverage chatbot trust to increase customer interaction with their brand. By proposing and testing a novel conceptual model and examining the factors that impact chatbot trust and its key outcomes, this study significantly contributes to the AI marketing literature. 2023 The Authors Creator An entity primarily responsible for making the resource Alagarsamy S.; Mehrolia S. Source A related resource from which the described resource is derived Heliyon, Vol-9, No. 5 Publisher An entity responsible for making the resource available Elsevier Ltd Date A point or period of time associated with an event in the lifecycle of the resource 2023-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.1016/j.heliyon.2023.e16074" target="_blank" rel="noreferrer noopener">https://doi.org/10.1016/j.heliyon.2023.e16074</a> <br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85156135969&amp;doi=10.1016%2Fj.heliyon.2023.e16074&amp;partnerID=40&amp;md5=423c68de28f26d5af11c3bb1915e2e2f" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85156135969&amp;doi=10.1016%2fj.heliyon.2023.e16074&amp;partnerID=40&amp;md5=423c68de28f26d5af11c3bb1915e2e2f</a> Rights Information about rights held in and over the resource All Open Access; Gold Open Access; Green Open Access Relation A related resource ISSN: 24058440 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Article Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Alagarsamy S., School of Business, Manipal Academy of Higher Education, Dubai Campus, United Arab Emirates; Mehrolia S., School of Business and Management, Christ University, Bangalore, 560029, India