Decision-making using regression analysis: a case study on Top Tier Holidays LLP

Title

Decision-making using regression analysis: a case study on Top Tier Holidays LLP

Creator

Kumar N.; Rath A.; Singh A.K.; Akoijam S.L.S.

Description

Research methodology: This study aims to investigate the factors that contribute to the overall tour experience and services provided by Top Tier Holidays. The study is mixed in nature, and the researchers have used analytical tools to analyse the data factually. Multiple regression using MS Excel is used in the study. Case overview/synopsis: This case is based on the experiences of a real-life travel and tour company located in New Delhi, India. The case helps understand regression analysis to identify independent variables significantly impacting the tour experience. The CEO of the company is focused on improving the overall customer experience. The CEO has identified six principal determinants (variables) applicable to tour companies success. These variables are hotel experience, transportation, cab driver, on-tour support, itinerary planning and pricing. Multiple regression analysis using Microsoft Excel is conducted on the above determinants (the independent variables) and the overall tour experience (the dependent variable). This analysis would help identify the relationship between the independent and dependent variables and find the variables that significantly impact the dependent variable. This case also helps us appreciate the importance of various parameters that affect the overall customer tour experience and the challenges a tour operator company faces in the current competitive business environment. Complexity academic level: This case is designed for discussion with the undergraduate courses in business management, commerce and tourism management programmes. The case will build up readers understanding of linear regression with multiple variables. It shows how multiple linear regression can help companies identify the significant variables affecting business outcomes. 2023, Emerald Publishing Limited.

Source

CASE Journal, Vol-19, No. 2, pp. 273-289.

Date

2023-01-01

Publisher

Emerald Publishing

Subject

Correlation coefficient; Customer ratings; Multiple regression; Regression model optimisation; Tourism industry

Coverage

Kumar N., Business, Kaziranga University, Jorhat, India; Rath A., CHRIST University (Deemed to be University), Pune Lavasa Campus, Lavasa, India; Singh A.K., Department of Management, Rajiv Gandhi University, Itanagar, India; Akoijam S.L.S., Department of Management, North-Eastern Hill University, Tura Campus, Tura, India

Rights

Restricted Access

Relation

ISSN: 15449106

Format

Online

Language

English

Type

Article

Identifier

https://doi.org/10.1108/TCJ-01-2022-0004

https://www.scopus.com/inward/record.uri?eid=2-s2.0-85164197655&doi=10.1108%2fTCJ-01-2022-0004&partnerID=40&md5=7a6af3a863f35d29d07b0dae212f82de