Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Articles Article Faculty Publications -Articles Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Psychological impact of olfactory branding: The future of smell marks in India Subject The topic of the resource branding; consumer confusion; smell; smell mark; trademark Description An account of the resource Scents have been used by business organizations for commercializing their products since historic times. Because of the psychological connect that a consumer immediately makes as he smells something unique, olfactory branding is considered as a very productive and effective marketing tool. Trademark law attempts to protect a brand's identity with the ultimate motive of preventing consumers from deceptively similar goods. Scholars and businesses have been raising their voice in a demand call for smell mark protection under trademark law, arguing that smell is just as important for identifying the origin-point of a product for a consumer as is the brand's logo or name or product shape. While the US courts have been liberal in granting smell mark registrations, EU courts have interpreted the graphical representation requirement under trademark law very strictly. Indian law, though not entirely closed on the prospect of smell mark protection, is inclined toward the EU position. After analyzing the current legal scenario, this article explores the more fundamental question as to the feasibility of smell marks, questioning their justification under the philosophical foundations of trademark law, the subjective associations of consumers with respect to smells, the difficulty in evidence analysis by courts in infringement suits and the apprehension relating to the functionality doctrine. 2022 John Wiley &amp; Sons Ltd. Creator An entity primarily responsible for making the resource Sahni P. Source A related resource from which the described resource is derived Journal of World Intellectual Property, Vol-26, No. 1, pp. 90-96. Publisher An entity responsible for making the resource available John Wiley and Sons Inc Date A point or period of time associated with an event in the lifecycle of the resource 2023-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.1111/jwip.12256" target="_blank" rel="noreferrer noopener">https://doi.org/10.1111/jwip.12256</a> <br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85150471977&amp;doi=10.1111%2Fjwip.12256&amp;partnerID=40&amp;md5=5100e7b41db1dd28d03f451a7dd63de6" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85150471977&amp;doi=10.1111%2fjwip.12256&amp;partnerID=40&amp;md5=5100e7b41db1dd28d03f451a7dd63de6</a> Rights Information about rights held in and over the resource Restricted Access Relation A related resource ISSN: 14222213 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Article Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Sahni P., of Law, CHRIST (Deemed to be University), Delhi-NCR, Ghaziabad, India