Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Articles Article Faculty Publications -Articles Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource INVESTIGATION OF ANTECEDENTS AND CONSEQUENCES OF USEFULNESS IN ONLINE TRAVEL COMMUNITIES: THE MODERATING ROLE OF DECISION MAKING STAGE Subject The topic of the resource Elaborate Likelihood Model (ELM); online travel community; perceived usefulness; travel decision making; user-generated content Description An account of the resource This study examines the perceived usefulness (PU) of online discourse and the decision-making behavior of users in Online Travel Communities (OTCs). Partial least squares structural equation modeling (PLS-SEM) was used on secondary data available in OTCs in the form of 852 threads to empirically test the proposed integrated model. The antecedents of the perceived usefulness of online travel communities were found to be the argument quality and credibility. These influence the PU of user-generated content significantly and are helpful in information adoption in OTCs. The PU of OTC discourse positively impacts travelers' information adoption and decision-making. The current study offers implications for OTCs and online service providers for enhancing the usefulness of user-generated content in OTCs and social media sites, leading to online information use and travel decision-making. Prior literature has explored the nature and magnitude of the influence of electronic word-of-mouth (eWOM) on information adoption and intention to use information for travel purchases from users' perspectives and has investigated the PU of third-party travel sites. This paper is an effort to examine PU and decision-making by analyzing the User-Generated-Content (UGC) posted by the actual users. 2023 Akdeniz University Publishing House. All rights reserved. Creator An entity primarily responsible for making the resource Ranga B.; Singh R.; Ranga I. Source A related resource from which the described resource is derived Advances in Hospitality and Tourism Research, Vol-11, No. 4, pp. 476-504. Publisher An entity responsible for making the resource available Akdeniz University Publishing House Date A point or period of time associated with an event in the lifecycle of the resource 2023-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.30519/AHTR.1053634" target="_blank" rel="noreferrer noopener">https://doi.org/10.30519/AHTR.1053634</a> <br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85182913395&amp;doi=10.30519%2FAHTR.1053634&amp;partnerID=40&amp;md5=69f1a8aef23b65a9dfbb91a6ac9e904b" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85182913395&amp;doi=10.30519%2fAHTR.1053634&amp;partnerID=40&amp;md5=69f1a8aef23b65a9dfbb91a6ac9e904b</a> Rights Information about rights held in and over the resource All Open Access; Gold Open Access; Green Open Access Relation A related resource ISSN: 21479100 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Article Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Ranga B., School of Hotel Management and Tourism, Lovely Professional University, Punjab, Phagwara, India; Singh R., Department of Tourism and Hotel Management, Central University of Haryana, India; Ranga I., Department of Tourism Management, Christ University, Bangalore, India