Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Articles Article Faculty Publications -Articles Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Antecedents of brand love leading to purchase intention towards refurbished video game consoles Subject The topic of the resource adoption determinants; brand love; environmental involvement; purchase intention; refurbished video game consoles; social influence Description An account of the resource This paper examines different constructs that influence purchase intention of refurbished video game consoles to assess its multi-factorial association with brand love. The data was collected from video game console cafes in the cities of Bangalore and Pune, India. The findings demonstrate that adoption determinants and social influence have a positive influence on brand love, while notably, environmental involvement has a positive influence on an individuals purchase intention. Brand love would not singularly influence positive purchase intention in the context of refurbished video game consoles. The paper clarifies that brand love alone cannot influence the purchasing decision of an individual in the context of refurbished video game consoles, the companies selling or remanufacturing these products can benefit by advertising these products as being environmentally involved. This is the first paper that examines the effects of brand love and purchase intentions in the context of refurbished video game consoles. Copyright 2023 Inderscience Enterprises Ltd. Creator An entity primarily responsible for making the resource Kancherla A.; George J.P.; Godwin B.J. Source A related resource from which the described resource is derived International Journal of Internet Marketing and Advertising, Vol-19, No. 45750, pp. 286-304. Publisher An entity responsible for making the resource available Inderscience Publishers Date A point or period of time associated with an event in the lifecycle of the resource 2023-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.1504/IJIMA.2023.133312" target="_blank" rel="noreferrer noopener">https://doi.org/10.1504/IJIMA.2023.133312</a> <br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85172898533&amp;doi=10.1504%2FIJIMA.2023.133312&amp;partnerID=40&amp;md5=d91acdce661d5c97977615023c92bb0d" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85172898533&amp;doi=10.1504%2fIJIMA.2023.133312&amp;partnerID=40&amp;md5=d91acdce661d5c97977615023c92bb0d</a> Rights Information about rights held in and over the resource Restricted Access Relation A related resource ISSN: 14775212 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Article Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Kancherla A., School of Business and Management, CHRIST (Deemed to be University), Pune Lavasa Campus, Maharashtra, India; George J.P., School of Business and Management, CHRIST (Deemed to be University), Pune Lavasa Campus, Maharashtra, India; Godwin B.J., School of Business and Management, CHRIST (Deemed to be University), Pune Lavasa Campus, Maharashtra, India