Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Articles Article Faculty Publications -Articles Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Personality and Psychological Predictors of Instagram Personalized Ad Avoidance Subject The topic of the resource 3M Model; Ad Avoidance; Instagram Personalized Advertising; Personality Traits; Reactance Arousal Description An account of the resource The purpose of this paper is to apply the meta-theoretical model of motivation and personality (3M) of Mowen to study consumers ad avoidance in the context of online personalized advertisements on Instagram. The current study developed a theoretical framework that links personality traits with reactance arousal and ad avoidance behaviours. Based on the data analysis, it was found that consumers with higher general self-efficacy tend to have more reactance arousal (situational level trait) compared to ad irritation, ad skepticism (surface traits), and ad avoidance behaviours towards personalized advertising on Instagram. The findings will help advertisers and marketers in segmenting the market better based on young users efficacy levels, navigational habits, personality traits, functional motives, and demographic variables to effectively reach the targeted consumers. 2023 IGI Global. All rights reserved. Creator An entity primarily responsible for making the resource Amarnath D.D.; Jaidev U.P. Source A related resource from which the described resource is derived International Journal of e-Business Research, Vol-19, No. 1 Publisher An entity responsible for making the resource available IGI Global Date A point or period of time associated with an event in the lifecycle of the resource 2023-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.4018/IJEBR.323197" target="_blank" rel="noreferrer noopener">https://doi.org/10.4018/IJEBR.323197</a> <br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85168151484&amp;doi=10.4018%2FIJEBR.323197&amp;partnerID=40&amp;md5=f9104196de0cc0f6bf9033f29201cc50" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85168151484&amp;doi=10.4018%2fIJEBR.323197&amp;partnerID=40&amp;md5=f9104196de0cc0f6bf9033f29201cc50</a> Rights Information about rights held in and over the resource All Open Access; Gold Open Access Relation A related resource ISSN: 15481131 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Article Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Amarnath D.D., Christ University, India; Jaidev U.P., Woxsen University, India