Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Articles Article Faculty Publications -Articles Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Augmented Reality: New Future of Social Media Influencer Marketing Subject The topic of the resource Augmented Reality; Influencer Value; Social Media Influencer; Trust; User Engagement; Word-of-Mouth Intention Description An account of the resource The advent of social media as a marketing tool has transformed how businesses connect and share information about their brands with their consumers. Amplified consumer engagement has created novel relationships between consumers and companies. Peoples reliance on seeking information from other online users and reviews has increased, and this is where social media influencers play an important role in shaping consumers opinions. Augmented reality will revolutionize the influencer marketing environment due to its ability to engage consumers. This research involved an online survey with questions established on a 7-point Likert scale. Later, exploratory factor analysis was used to summarize data better to understand associations between dependent and independent variables. Later principal component analysis was espoused for the extraction process. Varimax rotation congregated 39 items into various factors. The Kaiser-Meyer-Olkin (KMO) test was administered to justify the adequacy of the sample. The findings suggest that augmented reality moderates user engagement and is the future of influencer marketing. 2023 MDI. Creator An entity primarily responsible for making the resource Sinha M.; Srivastava M. Source A related resource from which the described resource is derived Vision Publisher An entity responsible for making the resource available Sage Publications India Pvt. Ltd Date A point or period of time associated with an event in the lifecycle of the resource 2023-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.1177/09722629221147124" target="_blank" rel="noreferrer noopener">https://doi.org/10.1177/09722629221147124</a> <br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85162630745&amp;doi=10.1177%2F09722629221147124&amp;partnerID=40&amp;md5=f3a1cb8e5ca172b40af30a3ad6ea0d85" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85162630745&amp;doi=10.1177%2f09722629221147124&amp;partnerID=40&amp;md5=f3a1cb8e5ca172b40af30a3ad6ea0d85</a> Rights Information about rights held in and over the resource Restricted Access Relation A related resource ISSN: 9722629 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Article Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Sinha M., Christ University, Karnataka, Bangalore, India; Srivastava M., Narsee Monjee Institute of Management Studies (NMIMS), Karnataka, Bangalore, India