Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Articles Article Faculty Publications -Articles Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource SWITCHING INTENTION AND SWITCHING BEHAVIOR OF ADULTS IN THE NON-LIFE INSURANCE SECTOR: MEDIATING ROLE OF BRAND LOVE Subject The topic of the resource barriers; brand love; insurance; non-life insurance; switching behaviors; switching intentions Description An account of the resource In this digital era, customers in the insurance sector always look for better insurance products and services at an affordable price. When customers are unsure about service, they switch over to a better service provider. This behavior is more relevant to non-life insurance. However, the switching behavior of customers is hampered by certain switchover barriers such as brand consciousness, brand pride, brand loyalty, etc. This study focuses on exploring switching intentions and switching behaviors of adults in India keeping brand love as a mediator. A structured questionnaire was employed to collect the primary data from adults having non-life insurance products to analyze switching intentions and switching behaviors. The collected data were analyzed employing SPSS software and Hayes Process Model and appropriate statistical tools. The study results show that the switching intentions of adults vary based on their age, annual income, and education. Mean scores reveal that the lesser the age, the higher the intention to switch over. Further, based on annual income, adults who earn up to Rs 2 lakhs annually have more switching-over intentions (Mean score: 3.9719) followed by adults who earn Rs more than 2 lakhs to 5 lakhs annually (Mean score: 3.7590). Mean scores of education levels regarding switching intentions are higher among more educated adults and less among those who are qualified up to the school level. Arun Kumar N., Girish S., Suresha B., Mahesh E., 2023. Creator An entity primarily responsible for making the resource Arun Kumar N.; Girish S.; Suresha B.; Mahesh E. Source A related resource from which the described resource is derived Insurance Markets and Companies, Vol-14, No. 1, pp. 1-7. Publisher An entity responsible for making the resource available LLC CPC Business Perspectives Date A point or period of time associated with an event in the lifecycle of the resource 2023-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.21511/ins.14(1).2023.01" target="_blank" rel="noreferrer noopener">https://doi.org/10.21511/ins.14(1).2023.01</a> <br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85151011115&amp;doi=10.21511%2Fins.14%281%29.2023.01&amp;partnerID=40&amp;md5=26196c852b48df1cdf40f85ccea90c1a" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85151011115&amp;doi=10.21511%2fins.14%281%29.2023.01&amp;partnerID=40&amp;md5=26196c852b48df1cdf40f85ccea90c1a</a> Rights Information about rights held in and over the resource All Open Access; Gold Open Access Relation A related resource ISSN: 26163551 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Article Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Arun Kumar N., School of Commerce, Finance, and Accountancy, CHRIST (Deemed University), India; Girish S., School of Commerce, Finance, and Accountancy, CHRIST (Deemed University), India; Suresha B., School of Business and Management, CHRIST (Deemed University), India; Mahesh E., School of Social Sciences, CHRIST (Deemed University), India