Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Articles Article Faculty Publications -Articles Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Brand Value: Nexus with Profitability and Value Relevance Indian Evidence Subject The topic of the resource brand equity; brand management; Fama French four-factor model; Tobin Q Description An account of the resource The paper studied the association between brand value and financial profitability metrics, value relevance, and excess market returns. The study used the dollar value data of BrandZ Top Indian Brands as the proxy for brand value and used 221 firm years for a sample of 72 companies that owned the top brands for 5 years, from 2014 2018. The study deployed the fixed effects model to find the association between profitability, firm value, and brand value and the Fama French four-factor model for the risk-return performance of high-brand value stocks. The findings indicated a strong association between the brand values of firms and profitability and firm value. The portfolio returns of high-brand value companies produced higher risk-adjusted returns over market returns offered by BSE 100 stocks. This is Indias first and most comprehensive study to provide empirical evidence on the nexus between brand value, profitability, and value relevance. The results gave a concrete conclusion that building brand value offers both customer satisfaction as well as shareholder value creation. 2022, Associated Management Consultants Pvt. Ltd.. All rights reserved. Creator An entity primarily responsible for making the resource Ramesh L. Source A related resource from which the described resource is derived Prabandhan: Indian Journal of Management, Vol-15, No. 12, pp. 8-21. Publisher An entity responsible for making the resource available Associated Management Consultants Pvt. Ltd. Date A point or period of time associated with an event in the lifecycle of the resource 2022-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.17010/pijom/2022/v15i12/172598" target="_blank" rel="noreferrer noopener">https://doi.org/10.17010/pijom/2022/v15i12/172598</a> <br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85144144604&amp;doi=10.17010%2Fpijom%2F2022%2Fv15i12%2F172598&amp;partnerID=40&amp;md5=21d7dd3e6374535522302cff0260491a" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85144144604&amp;doi=10.17010%2fpijom%2f2022%2fv15i12%2f172598&amp;partnerID=40&amp;md5=21d7dd3e6374535522302cff0260491a</a> Rights Information about rights held in and over the resource Restricted Access Relation A related resource ISSN: 9752854 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Article Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Ramesh L., School of Business &amp; Management, CHRIST (Deemed to be University), Hosur Rd, Bhavani Nagar, Karnataka, Bengaluru, 560 029, India