Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Articles Article Faculty Publications -Articles Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Users Perception and Barriers to Using Self-Driven Rental Bikes Subject The topic of the resource alternative source of transport; convenience; perception of users; rationality; safety issues; self-driven rental bikes Description An account of the resource The research study has two objectives. The first objective of this paper was to find users' perception towards self-drive rental bikes. The second objective was to identify the factors that act as barriers to users using self-drive rental bikes. The research was a formal and structured conclusive research type and used quantitative data analysis techniques. The study had a representative sample of 350 respondents. The population selected for this study were people of various demographics in Bangalore. We used judgemental sampling to decide on the right sample. In achieving both objectives, factor analysis was used to arrive at a minimum number of factors or dimensions. The major perception factors are: Economical Choice, Environmental Consciousness, Alternative Source of Transport, Rationality, and Convenience. The major barriers to using self-drive rental bikes are Safety Issues, Conservative Nature of Users, the Expensive Nature of Service, and the Difficulty in Using Mobile Applications. 2022, Associated Management Consultants Pvt. Ltd.. All rights reserved. Creator An entity primarily responsible for making the resource Meenakshinathan S.; Raman S.; Gupta R. Source A related resource from which the described resource is derived Indian Journal of Marketing, Vol-52, No. 12, pp. 58-70. Publisher An entity responsible for making the resource available Associated Management Consultants Pvt. Ltd. Date A point or period of time associated with an event in the lifecycle of the resource 2022-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.17010/ijom/2022/v52/i12/172562" target="_blank" rel="noreferrer noopener">https://doi.org/10.17010/ijom/2022/v52/i12/172562</a> <br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85143800957&amp;doi=10.17010%2Fijom%2F2022%2Fv52%2Fi12%2F172562&amp;partnerID=40&amp;md5=13fd9ecf8d4a532f37745cdc6915c9c5" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85143800957&amp;doi=10.17010%2fijom%2f2022%2fv52%2fi12%2f172562&amp;partnerID=40&amp;md5=13fd9ecf8d4a532f37745cdc6915c9c5</a> Rights Information about rights held in and over the resource Restricted Access Relation A related resource ISSN: 9738703 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Article Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Meenakshinathan S., Digital Marketing Executive, Coinswitch Kuber, Bangalore, 560 048, India; Raman S., School of Business and Management, CHRIST University, Bangalore, 560 029, India; Gupta R., NSB Academy Business School, No.85, Singena Agrahara, Huskur Post, Anekal Taluk, Bangalore, 560 099, India