Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Articles Article Faculty Publications -Articles Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Predicting Intention to Buy Organic Food during the COVID-19 Pandemic: A multi-group analysis based on the Health Belief Model Subject The topic of the resource consumer behavior; COVID-19; food choice; health belief model; moderation; Organic food Description An account of the resource The ongoing COVID-19 pandemic has deeply affected physical and psychological health of people. It also had a huge impact on their dietary choices. This study specifically attempts to determine the impact of the constructs of health belief model on consumer purchase intention of organic food in the pandemic scenario. A survey was conducted among 413 Indian organic food consumers. The proposed hypotheses are tested by employing structural equation modeling. The findings highlight those perceived benefits is an important predictor of consumers behavioral intention to buy organic food, followed by cues to action and perceived threats. It is also found that consumers age moderates the impact of perceived threat and perceived barrier on consumers purchase intention, with a 22% difference in model prediction. In conclusion, the health belief model is found to be one of the most suitable models to predict consumer intention toward organic food purchase during the COVID-19 pandemic. 2022 Taylor &amp; Francis Group, LLC. Creator An entity primarily responsible for making the resource Alagarsamy S.; Mehrolia S.; Vasudevan M.; Jeevananda S. Source A related resource from which the described resource is derived Journal of International Food and Agribusiness Marketing, Vol-35, No. 4, pp. 508-534. Publisher An entity responsible for making the resource available Routledge Date A point or period of time associated with an event in the lifecycle of the resource 2023-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.1080/08974438.2022.2035881" target="_blank" rel="noreferrer noopener">https://doi.org/10.1080/08974438.2022.2035881</a> <br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85125379538&amp;doi=10.1080%2F08974438.2022.2035881&amp;partnerID=40&amp;md5=00bb09cc7fda297beea6793f426fcad0" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85125379538&amp;doi=10.1080%2f08974438.2022.2035881&amp;partnerID=40&amp;md5=00bb09cc7fda297beea6793f426fcad0</a> Rights Information about rights held in and over the resource Restricted Access Relation A related resource ISSN: 8974438 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Article Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Alagarsamy S., School of Business, Manipal Academy of Higher Education, Dubai Campus, Dubai, United Arab Emirates; Mehrolia S., School of Business and Management, Christ University, Bangalore, India; Vasudevan M., School of Business and Management, Christ University, Bangalore, India; Jeevananda S., School of Business and Management, Christ University, Bangalore, India